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It can help Google build brand loyalty among Gen Alpha and better compete with Apple Wallet

Healthcare-focused online shopping is most prevalent among younger generations. In the past year, 77.9% of Gen Zers in our survey purchased a medical service online versus 20.4% of baby boomers.

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

Gen Z consumers are more likely to participate in economic boycotts: Their willingness to stop spending with their favorite brands over DEI and other issues should give retailers pause.

This could give Chime access to more Gen Alpha and Gen Z customers.

Gen Z in particular ranks messaging (including WhatsApp) as one of the top five channels for urgent brand communication—more than social media or web chat. 37% of US adults said they feel most connected to online communities through WhatsApp—on par with Substack and ahead of YouTube or Facebook. That emotional connection raises the stakes even further.

The response is sharpest among Gen Z—40% say they’ve walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers. Our take: By caving to pressure and scaling back DEI, Target not only alienated customers but also came across as inauthentic—compounding its challenges.

Starbucks’ dominance is under threat as Dutch Bros’ growth surges: The coffee giant is struggling to stem a sales slump as the latter’s colorful drinks and service win it more customers.

Our take: Gen Zers’ top factor for choosing where to bank (42.2%) is their proximity to a bank’s ATM. That’s partly because they heavily rely on cash to budget and save for the future. If Robinhood can make its users feel secure choosing its cash-delivery service, it could attract banks’ Gen Z customers in particular.

Efforts like these are paying off: Amex added 3.4 million new cards during the quarter, with millennials and Gen Zers making up more than 60% of its new accounts globally. What’s next? Q1 ended amid economic and geopolitical uncertainty, but Amex doesn’t seem concerned about the state of its business this year.

So these are ranked in order of how much Gen Zers care about them. So the top priority when choosing a bank with 42.4% of Gen Zers listing this as their top priority is the ATM proximity. And then it goes all the way down to breadth of products and services, which is 2.8%. Grace Broadbent (04:02):. That's very interesting that Gen Z's top factor is ATMs. Lauren Ashcraft (04:02):.

3 in 4 shoppers switched brands in the past year: More retailers are looking to rewards programs to encourage loyalty amid macroeconomic headwinds.

50% of Black consumers say they’ve recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.

When we asked US banking customers how they felt about their banks using AI to improve their banking experience, attitudes were mixed—and often sharply divided along demographic lines.

Over half (56%) of Gen Zers and 43% of millennials find social media content to be more relevant than traditional TV or movies, per October 2024 Deloitte data. That includes both creator-produced and user-generated content (UGC). Yet seeing creators and their work on non-social channels is still the exception rather than the norm.

The move could help merchants win over Gen Z consumers, who despite being lukewarm toward BNPL are nevertheless relying more heavily on the service as they grapple with higher living costs and limited savings. What this means for the BNPL industry: This tie-up comes just one month after Klarna made a similar one with JPMorgan Payments.

Almost 45% (44.9%) of US children under 12 play digital games, according to our November 2024 forecast. 65% of US children under 14 played Roblox in 2024, a growth of 31 points from 2020, according to a September 2024 report from CivicScience. 48% of US Gen Zers played Roblox in 2024, per CivicScience.

In Mexico, more than half of online shoppers noted that AI has enhanced their overall shopping experience, whether through personalized product recommendations or gift ideas, according to a September 2024 Dynata survey.

As the mall's place in consumers' lives changes, brands are left to focus on bringing people in through experiences and attractions, or on forging their identities outside of those retail spaces. "A lot of people are going to malls, but they're not necessarily going there to shop," said our analyst Rachel Wolff on a recent episode of "Behind the Numbers: Reimagining Retail." Instead, people are visiting malls for restaurants, to socialize, or for experiential attractions.

Nike is trying to reposition its direct-to-consumer (D2C) segment as a full-price business, starting with its ecommerce channels. Nike Digital went from having over 30 promotional days last January and February in North America to zero, Hill said. That helped boost full-price sales, but not enough: Nike Digital’s North America sales fell 12% YoY during the quarter.