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Survey says: Sixty-nine percent of Gen Z, Millennials, and Gen X prefer TV shows and movies written by humans over generative AI, highlighting persistent skepticism about AI's ability to craft compelling narratives that resonate with audiences.

Nearly 1 in 5 (17.5%) of Gen Zers prefer AI tools over Google, per Pearl, compared with 10.2% of millennials and 8.5% of Gen Xers. Copilot reviews are mostly negative. Only 3.3% of IT leaders said Copilot has provided significant value and it fails to deliver on 75% of what Microsoft said it can do.

Younger generations are social first; older generations begin in a web browser.

Key stats: 69% of millennials, 57% of Gen Zers, and 54% of Gen Xers worldwide prefer messaging apps like Skype and WhatsApp for customer service, per Genesys, indicating that the audience exists for Skype but Microsoft once more missed out on capitalizing on an  opportunity.

Usage dropped with each older generation after millennials: Gen Xers (54%); baby boomers (48%); and the Silent Generation (41%). What it means for marketers: Telehealth providers could gain a competitive edge by demonstrating how their virtual care offerings meet the needs of on-the-go Gen Zers and millennials鈥� especially those with young children and tight schedules. 2.

And Gen Zers and millennials are almost twice as likely as Gen X and boomers to maximize their rewards potential by stacking credit card points with other loyalty programs, at 61% and 36%, respectively, per Amex. Our take: With these trends in mind, issuers can adjust their strategies to offer the greatest value to consumers as many start to pull back on nonessential spending.

Gen Z shoppers are 33.9% more likely to have abandoned at least one brand or business over 12 months, according to a Capital One Shopping survey. 81% of Gen Z and millennial consumers have switched brands in the past year, compared to 74% of Gen X and 63% of Baby Boomers, according to December 2024 data from Salesforce.

Older consumers feel the most strongly, with 68% of baby boomers and 62% of Gen Xers saying lower fees could compel them to switch. The speed of transfers was the next most-cited factor in switching providers. It was the biggest overall driver for Gen Z remittance users, with 38% saying they would switch for faster transfers.

In 2024, the proportion of Gen Zers and millennials who said they need life insurance was 95%, versus 72% of Gen Xers and baby boomers, per Limra鈥檚 US 鈥�2024 Insurance Barometer Study.鈥�. The interest is there, but insurers must convert it into action.

AI shopping penetration is higher for Gen Z than for millennials (45%), Gen Xers (32%), and baby boomers (22%), per Lily AI. Key stat: On TikTok, encouraging impulse buys often means choosing the right song.

comfortable鈥攁nd 45% are uncomfortable鈥攚ith brands using generative AI (genAI) to create imagery, according to a new report from YouGov. 55% of US consumers are uncomfortable with brands using genAI for creating social media posts, per YouGov's report. 18% of Gen Zers and millennials believe more personalized content experiences will be a benefit from the use of genAI in content creation, compared to 9% of Gen

The move rekindles interest among Gen Xers who remember Reebok鈥檚 heyday as a trendy sports brand. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

By comparison, while Gen Xers and baby boomers will make up smaller shares of overall BNPL users, the percentage of Gen Xers who are users will climb steadily in the coming years. Click here to view our full forecast for US BNPL service users, by generation. The expansion of BNPL into spending categories like travel and healthcare has helped drive growth among older consumers.

Despite the assumption that the gaming industry skews young, Zynga is confident that mobile gaming is fueled by millennial and Gen X women.

Shooting games are the favorite among Gen Zers, while millennials prefer action/adventure games, and Gen Xers and boomers prefer puzzle or logic games, according to the Collage Group report. Gen Xers and boomers may be more comfortable with digital versions of games they grew up with (like Yahtzee or crossword puzzles) on a device they already understand鈥攖heir phone.

customers: Just 47% of Gen Xers and 26% of baby boomers said the same.

Brands look to Gen X as the new Gen Z. While discussions of consumer marketing at SXSW have typically emphasized youth culture, this year鈥檚 conference featured a number of sessions on consumers in the 鈥渟ilver economy.鈥� The age demographic of 50 and older already represents some 53% of consumer spending, according to AARP.

Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we鈥檝e compiled a generation-by-generation breakdown on how and where to reach them.

That said, events like the Victoria鈥檚 Secret Fashion Show are introducing the brand to a new generation of shoppers鈥攁nd reactivating millennial and Gen X customers. Expanding its merchandise beyond intimates could also help the retailer gain greater consideration from shoppers.

The number of Gen Z users will increase 15.5% this year, outstripping growth among millennials (1.8%), Gen Xers (5.6%), and baby boomers (6.4%), per our forecast. In 2028, Gen Zers will use BNPL services more than any other generation. Click here to view our full forecast for US BNPL service users, by generation. The Gen Z BNPL debt trap has yet to materialize.

However, Facebook is most popular for making buys among millennials, baby boomers, and Gen X social buyers. The US had over 100 million social buyers as of 2024, according to our forecast. TikTok Shop, which debuted in the US in September 2023, is a hefty contributor to the nation鈥檚 commerce sales and buyer growth.