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Black, Hispanic, and American Indian or Alaska Native households have the biggest banking gaps among ethnic groups in the US. Lower-income individuals, working households with a disability, and single mothers are also more underserved than the general population.

Hispanic and Black people represent 22% and 18% of the low-income population, respectively, while whites account for 50%. Economic burdens have affected this group鈥檚 spending. More than three-quarters (78%) of consumers viewed fast food as a luxury, an April LendingTree survey of just over 2,000 people found. Those earning $30,000 felt particularly stretched.

This cohort is also the most active in social commerce among Latinos, although Latinos are more likely to engage in social commerce than the general population, according to MRI-Simmons. The most marked difference between male and female shoppers is on YouTube, where purchasing among men is three times higher, despite the share of each being roughly the same.

Among Hispanic consumers, 42% feel the examples in the health information they receive aren鈥檛 relevant to their experiences. For Black consumers, 38% want to get opinions from people who share the same identity components. Our take: Marketers need to focus their efforts on astutely using AI-powered personalization to produce content that resonates with certain patient groups.

And per the complaint filed in the US District Court for the Eastern District of Pennsylvania, Citadel never followed through on its pledge to open three branches in predominantly Black and Hispanic Philadelphia neighborhoods in 2009.

Young consumers鈥� creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.

Nearly two-thirds (63.9%) of US doctors are white (non-Hispanic), while 57.8% of the US population in the 2020 census was white. Just 5.7% of the US population is Asian, but Asians make up 20.6% of doctors. By contrast, Black people comprise 5.7% of the physician population but 12.1% of the US population; Hispanics, 6.9% of physicians but 18.7% of the population.

The Collage Group survey showed 39% of Black adults and 28% of Hispanic adults were more likely to buy from brands whose advertising messages challenge racial and ethnic stereotypes. Our take: Advertising messages and portrayals of Black, Hispanic, and Asian consumers need careful consideration. Brands can face backlash if they don鈥檛 make the effort to showcase authentic people and voices.

Case study: Commemorating Hispanic Heritage Month 2023, Target released exclusive products created by Hispanic and Latino artists, curated in-stores and online to make them easier to find. Apparel, accessories, books, games, and more were part of its wider 鈥淢谩s Que鈥� (鈥淢ore Than鈥�) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3.

The number of Hispanic and Black households using TV also generally increased across each age group with Big Data + Panel. With 45 million Big Data households and 75 million devices, our Big Data + Panel approach expands coverage and scale. Greater coverage and scale allow for the measurement of even more people and programs.

Hispanic people represent 18.9% of the US population overall, but 26% of children. Around 3% of the US population is mixed race, but this more than doubles to 7% among children. Gen Alpha Will Be Immersed in a Mobile Reality. Children no longer rely on their parents鈥� technology.

Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.

Black, Hispanic, and female consumers were more likely to use BNPL than white, non-Hispanic, and male consumers. Those earning between $20,001 and $50,000 were also more likely to use BNPL. Consumers under age 35 had a much higher probability of using BNPL than older consumers.

Most celebrities in this year's ads were male and white, though Black, Hispanic, AAPI, and multiracial individuals were represented. Some major advertisers, like Uber Eats and Volkswagen, provided only generic DEI statements or did not offer specifics about their Super Bowl ad campaigns' DEI efforts.

Data was weighted to be representative of the US population for race/ethnicity, Hispanic identity, age, gender, and sexuality.

And given the outsize number of Black and Hispanic adults in the US who use cash for the majority of purchases, that could hurt minority communities the hardest. But the uptick in cash use likely won鈥檛 persist in the long term and won鈥檛 require full strategy rethinks. But the trend, particularly among digitally savvy Gen Zers, shows cash鈥檚 appeal isn鈥檛 going away.

Data from TikTok shows that Hispanic audiences are particularly engaged with vertical video and ads, especially if the ad is in Spanish, which TelevisaUnivision says will make its new ad format particularly effective. Our take: TelevisaUnivision鈥檚 new ad product is an interesting development that blends social media's immediacy and personal touch with television's broad reach.

Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach. But it wasn鈥檛 all bad news: The nonwhite makeup of the advertising and marketing industry improved to 32.3% in 2022 from 30.8% the prior year, per Association of National Advertisers data.

Louis, as well as expand its reach among Hispanic consumers.

Of 74 celebrities the publication confirmed had appeared in this year鈥檚 Big Game ad spots, 22 were Black, five were Hispanic, and none were Asian American or Pacific Islander. The report also noted that LGBTQ+ representation in Super Bowl ads eased since 2020.