Half of US consumers think people with disabilities are underrepresented in TV and film, according to a YouGov survey. 64% of Black respondents say white people are overrepresented among film and TV characters, according to the report, alongside 37% of Hispanic respondents, and 25% of white respondents, according to the report. This was originally featured in the ĢAV Daily newsletter.
Article
| Mar 14, 2025
The three spots focus on attracting new customers and reaching the company’s core Hispanic audience. Modelo is also partnering with DraftKings for the “Buckets for Bucks” fan challenge to further engage audiences. Sports as key opportunities: Advertiser demand for live sports is only expected to increase as the number of scripted and reality productions declines.
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| Mar 6, 2025
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| Jun 24, 2025
Source: Pew Research Center
While he restated the bank’s longtime commitment to Black, Hispanic, and LGBTQ+ communities, he said JPMorgan planned to cut wasteful spending on some initiatives that “went too far,” per Bloomberg. But he denied this move resulted from pressures from the Trump administration and its anti-DEI movement.
Article
| Feb 18, 2025
The report noted that Black, Hispanic, and LGBTQ+ consumers accounted for more than a third of spending on the US media and entertainment industry in 2023. Notably, at least half of respondents from all three groups felt that social media videos were more diverse than TV shows and movies. Drama is the leading entertainment genre among LGBTQ+ viewers, followed by comedy.
Report
| Jun 27, 2024
One-third of all consumers have stopped or reduced purchases from brands that have pulled back on DEI, per Collage—including 45% of Black, 45% of Hispanic, and 58% of LGBTQ+ consumers. Forty percent of CMOs worldwide said DEI is an important part of what their brands stand for, and 33% said it will be more important in the future, per NielsenQ and GfK.
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| Feb 6, 2025
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| May 1, 2025
Source: The Asian American Foundation (TAAF)
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| May 1, 2025
Source: The Asian American Foundation (TAAF)
The firm attributes the increase to Hispanic, African American, and Asian American markets benefiting from an influx of political and sports advertising dollars in 2024. WPP and Omnicom are among the holding companies with multicultural agencies under their portfolios. the community (Publicis). Founded in 2000 and acquired by SapientNitro in 2014, which became part of Publicis Sapient in 2015.
Report
| Oct 24, 2024
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| Apr 23, 2025
Source: ThinkNow Research
We thought then, and that actually expands us to attract new customers, particularly Hispanic customers are really interesting to us. We think there's a huge opportunity there. So, Anitta was right out of the gate. YG, a West Coast rapper, followed about a week, two weeks ago, and then Sexyy Red, actually this is her launch week, she just launched on Tuesday.
Audio
| Apr 2, 2025
However, a Bloomberg analysis of recent mortgages found that customers of nonbank lenders paid higher fees than comparable customers of FIs, with Latino and Black homeowners paying even more. What should FIs do next? Target potential first-time homebuyers with marketing campaigns that spell out the most relevant deals.
Report
| Jun 20, 2024
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| Apr 10, 2025
Source: Jacobs Media
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| Apr 10, 2025
Source: Jacobs Media
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| Apr 8, 2025
Source: Gallup; The Walton Family Foundation; GSV Ventures
This share bumps up to 45% for Hispanic remittance recipients. Why this matters: Digital remittances are growing, but remittance providers also need in-person locations for recipients to collect their money.
Article
| Dec 27, 2024
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| Mar 12, 2025
Source: SSRS; Elon University
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| Mar 10, 2025
Source: AARP; NORC at the University of Chicago
This share bumps up to 45% for Hispanic remittance recipients. This demand is likely due to many consumers’ continued reliance on cash, especially in less digitized markets. Our take: Bringing this strategy to Mexico can also help Western Union grow its payments volume, given the country’s vast remittance market.
Article
| Dec 13, 2024
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| Mar 6, 2025
Source: Collage Group
This cohort is also the most active in social commerce among Latinos, although Latinos are more likely to engage in social commerce than the general population, according to MRI-Simmons. The most marked difference between male and female shoppers is on YouTube, where purchasing among men is three times higher, despite the share of each being roughly the same.
Report
| Jan 31, 2024
Our take: Similar to Wells Fargo’s strategy to build relationships with Latino communities, a targeted effort to strengthen ties with a demographic that has growing economic power can help financial institutions set themselves up for future success and diversification. Don’t forget: A significant portion of US household wealth will be passed to women during the great wealth transfer.
Article
| Dec 2, 2024
Black, Hispanic, and American Indian or Alaska Native households have the biggest banking gaps among ethnic groups in the US. Lower-income individuals, working households with a disability, and single mothers are also more underserved than the general population.
Article
| Nov 20, 2024
Hispanic and Black people represent 22% and 18% of the low-income population, respectively, while whites account for 50%. Economic burdens have affected this group’s spending. More than three-quarters (78%) of consumers viewed fast food as a luxury, an April LendingTree survey of just over 2,000 people found. Those earning $30,000 felt particularly stretched.
Article
| Nov 22, 2024
Nearly two-thirds (63.9%) of US doctors are white (non-Hispanic), while 57.8% of the US population in the 2020 census was white. Just 5.7% of the US population is Asian, but Asians make up 20.6% of doctors. By contrast, Black people comprise 5.7% of the physician population but 12.1% of the US population; Hispanics, 6.9% of physicians but 18.7% of the population.
Report
| May 1, 2023