Authorities in major emerging markets including Brazil, Indonesia, and South Africa have taken steps to protect local manufacturers and merchants. Established online retailers are fighting back against the new players. They are rolling out competing offerings, but striving for differentiation will be a more critical long-term play.
With billions of potential users off-limits, TikTok鈥檚 user base could end up heavily weighted toward Brazil, Indonesia, and Mexico. Click here to view our full forecast for TikTok users, by country.
Indonesia: 19%. Malaysia: 19%. The Philippines: 19%. Sri Lanka: 20%. Switzerland: 39%. Taiwan: 20%. Vietnam: 20%. Imports from the European Union, Japan, and South Korea will be subject to duties of 15%, per their trade agreements with the US. The UK's agreement with the US stipulates tariffs of 10%.