蘑菇AV

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Influencer marketing is a core part of many brands鈥� strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to 蘑菇AV鈥檚 March 2024 forecast.

Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.

The influencer marketing sphere is in flux鈥攁uthenticity, rather than celebrity endorsements, drives purchase intent and brand affinity.

Reach is the most popular metric for measuring the success of influencer marketing programs among US enterprise marketers, per a Linqia study.

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.