蘑菇AV

In H1 2024, 32.3% of influencer affiliate conversions included a coupon, up from 8.8% the prior year, according to Awin data. 3. Creator partnerships enhance affiliate effectiveness. The key case for affiliate marketing is the growth of social shopping and influencer marketing as a lower-funnel channel.

Influencer marketing in Canada is growing. It is driven, in larger part, by the expansion of social media advertising, a staple for most brand marketers.

Across industries, over 60% of marketers are shifting to less expensive channels; shifting spending to digital channels; focusing on performance campaigns; and focusing on newer channels, like connected TV (CTV) and influencer marketing. Zooming out: Marketers are slashing budgets and shifting tactics in response to geopolitical instability and tariff changes.

I was just thinking kind of going back to this idea of what is a creator, what is an influencer as we've been talking about? I think that there is a lot of gray area, right? I mean because our numbers show the creator economy, influencer marketing spend is growing. We're seeing massive growth. It is slowing a bit because the creator economy, it's maturing.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

But a deeper look at the data reveals net-new revenue opportunities for established and emerging players. This deck will:. Showcase data illustrating the present and future state of the digital economy. Pinpoint who stands to gain from incremental ecommerce, digital advertising, and creator revenues.

Snapchat launches 鈥楩ind Your Favorites鈥� campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.

The Hollywood strikes are revealing the full power of creators. They鈥檙e accelerating the diversification of platforms and revenue streams, and they will lead to more TV-like content and creator-owned media. Here鈥檚 how marketers, social platforms, and media companies should respond.

On today鈥檚 special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of 蘑菇AV鈥檚 The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.