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The news: Amazon launched its first brick-and-mortar store in Italy, Amazon Parafarmacia & Beauty, offering beauty and personal care products from brands like Eucerin, La Roche-Posay, and CeraVe. The store is divided into two main areas:. The Main Gallery showcases beauty, personal care, and dermatologist-recommended products from trusted brands.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

In 2024, the UK will still be second only to China (50.1%) in terms of ecommerce penetration, significantly ahead of the US (16.2%), France (10.0%), Germany (8.6%), Spain (10.7%), and Italy (5.9%). Most growth in digital buying is coming from seniors and Gen Z. The number of digital buyers ages 65 and older is rising fast.

Ranking as the fifth-fastest-growing digital ad spend nation worldwide, it leads European counterparts France, Italy, Germany, and the UK, according to our forecast. And although it captures only 0.6% of the global digital ad pie, Spain鈥檚 momentum signals a market ripe for expansion, with an eye on a greater international presence. Click here to view our full forecast for digital ad spending.

Prada鈥檚 Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands鈥� access to US consumers, while recession fears could trigger more conservative tastes.

Italian and Irish authorities started an inquiry into its data storage practices, and Italy removed it from its local App Store and Play Store. In addition, OpenAI and Microsoft said that DeepSeek used OpenAI鈥檚 models and APIs for training, which violates OpenAI鈥檚 terms of service. International risks: DeepSeek鈥檚 security concerns will challenge its adoption.

It鈥檚 also among the top five retailers ranked by monthly visits in France, Germany, Italy, and the UK, per Similarweb. Temu is outperforming its China-based rivals on several metrics. In Europe鈥檚 five key markets, Temu鈥檚 average order value is two to three times higher than that of AliExpress, per Foxintelligence by NIQ.