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To compare, Mexico鈥檚 ecommerce market is currently larger than the ecommerce markets of Spain, France, the UK, Germany, and Italy. Learn more in our Retail and Ecommerce Sales Benchmarks: Q4 2024. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The survey was conducted in July 2024 across nearly 6,000 respondents from the US, Canada, India, Brazil, Mexico, the UK, France, Italy, Germany, Spain, Australia, and Japan. Coupons over email: Other studies largely support the GetApp findings.

Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.

Social network user growth is stalling in Western Europe. Marketers should look toward changing platform dynamics, particularly among generational cohorts, to best manage their social media strategies.

The feature is currently available in Brazil and Spain and will roll out to Germany, Italy, the Philippines, and more Latin America countries in the coming weeks. Global talk: Reddit reports strong user engagement and healthy revenue growth鈥攊ncluding a 41% ad revenue increase in Q2鈥攂ut its IPO earlier this year adds pressure to continue that expansion.