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Prices could surge even further as countries such as China, Japan, and South Korea band together to respond to US tariffs. Our take: The Trump administration鈥檚 tariff policies are fueling economic disruption and a sharp shift in sentiment.

The rates will be significantly higher for countries the Trump administration considers to be 鈥渂ad actors鈥� on trade鈥攚hich include some of the US鈥� biggest trading partners, including China, the European Union, Japan, and Vietnam. Those rates will go into effect on April 9.

Google is also expanding AI Overviews to cover thousands more health topics, and in more countries and languages, including Spanish, Portuguese, and Japanese. Why it matters: Search (82%) is the top digital channel for medical information queries, according to 蘑菇AV鈥檚 December 2024 US Digital Health Survey.

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

And Japan trails the other large countries by somewhat more than what would be expected for the home of Sony, Nintendo, Konami, and other legendary video game developers. Finally, the UK comes in somewhat under its peers: Its gamer figures have been volatile in recent years, with a pandemic-era spike in 2020 followed by outright declines in 2022 and 2023.

The mid-seven figure ad is currently running in the US across Amazon Prime, Disney, Hulu, Tubi, and Twitch, with plans to expand to Korea, Europe, and Japan in the coming days. Each market will have a localized version of the ad. The commercial marks the beginning of a yearlong partnership with Perplexity and management company Artist United, of which Jung-jae is the largest shareholder.

This penetration rate ranked the US second to last among the GMI countries for messaging app usage, ahead of only Japan. TV was the only traditional format where the US stood out in terms of time spent. Penetration rates for radio listenership and print readership showed declines in the US that were also seen in most other countries.

Nintendo also partnered with Universal Studios to bring a Super Nintendo World attraction to amusement parks in Japan and the US. Growth may be slow to start. Marketers should keep in mind that widespread adoption of the Switch 2 may take a bit to ramp up. The pandemic inspired many people to join the Nintendo ecosystem.

Retailers with ties to China, like Temu and TikTok Shop, have gained popularity in the US. Now, a wave of Japanese-based retailers and retail concepts has come to the US, signaling a potential shift for the retail landscape.