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Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

Gen Zers are more likely to buy footwear, handbags, and jewelry secondhand than older shoppers. Their choices are influenced by viral fashion trends on social media—such as quiet luxury, which focuses on understated investment pieces and more thoughtful shopping.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, destination marketing organizations; includes both leisure and business travel.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

I went and I bought all sorts of accessories, earrings, jewelry, that I absolutely did not need at my age. So I have a strong affinity for Claire's. But I think, as millennials grew up, Claire's didn't really age with us.

The storefront was just like, imagine a jewelry case, and that was it. You went and talked to someone, and you were like, "These are the three things I want." They went to the back and brought you the VCR and whatever it was that you wanted. Carina Perkins:. Yeah, exactly that. Suzy Davidkhanian:. Yeah. Carina Perkins:.

Suzy, so does candy necklace sit in between at the intersection of jewelry and candy purchases? Suzy Davidkhanian:. Yes. That is a good one. I'll do some research for next year's-. Marcus Johnson:. Please don't. Suzy Davidkhanian:. Weekly listen-. Marcus Johnson:. Don't bother. Suzy Davidkhanian:. Valentine's Day edition. Marcus Johnson:. We'll cut out.

You have a community of Gen Z'ers who are all experiencing the same thing going through Rush and wearing Kendra Scott jewelry, and it's a way that connects them all. And recently, Kendra Scott did a college tour where they had in-person quizzes and immersive experiences, so that again, leveled up this idea of the college community and really immersed Kendra Scott into that experience. Sara Lebow:.

They're not buying the jewelry. They're not buying AirPods, they're just buying the staples. And that's a significant shift from the ways in which consumers were shopping at Costco a year ago, two years ago and earlier in the pandemic. Sara Lebow:. That's interesting because Costco's not particularly expensive. That's one of its draws.

It was a website that has a retail e-commerce store online who sells like accessories and jewelries and stuff.

I was talking to the Kendra Scott, the jewelry company, CMO a while ago about how they've leveraged popularity on TikTok with Alabama Rush TikTok, alongside a brand ambassadorship program. It's so inexpensive for these companies. I mean, it's as cheap as gifting a few products to people.