蘑菇AV

This is the first installment of our 鈥淢exico Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淏razil Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The data point: Constellation Brands expects to take a $20 million hit this fiscal year due to the Trump administration鈥檚 aluminum tariffs, CFO Garth Hankinson said on the company鈥檚 earnings call. Our take: Constellation Brands is one of the few companies openly acknowledging the real-time impact of the administration鈥檚 policies. With both hardline deportation rhetoric and tariffs hitting at once, the company faces a dual challenge that could weigh heavily on its performance throughout the year.

A whopping 69% of US adults said they are 鈥渘ot at all interested鈥� in using AI-powered personal shopping assistants, per a September 2024 蘑菇AV and CivicScience survey. Agentic AI is so new that consumer trust isn鈥檛 yet established.

The news: Inflation ticked up in June in a sign that companies are beginning to pass on tariff costs to consumers. Our take: June鈥檚 CPI data shows the toll tariffs are beginning to take on consumers鈥� buying power. While real wage growth remains in positive territory for now, that could change quickly once more companies begin to pass on a greater share of tariff costs to consumers, as the vast majority have signaled they鈥檒l do.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

While the beauty landscape in the UK is hardly less crowded than the US, Ulta鈥檚 acquisition of Space NK, with its 83 stores in the UK and Ireland and established ecommerce business, gives it readymade entry to the market. There is also ample room to grow, not only in the UK but also in other European markets.

US President Donald Trump鈥檚 shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

The news: Brazil鈥檚 central bank rolled out a recurring payments feature to the Pix instant payment system, according to a report from Reuters. Our take: Pix鈥檚 use likely can keep growing steadily if it can target new volume opportunities.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

That鈥檚 forcing them to walk a fine line: absorb those costs or pass them along to shoppers without losing volume. With consumer price sensitivity on the rise, many are tightening operations, shedding complexity, and concentrating on their most profitable segments.

Several factors will fuel digital鈥檚 impressive gains every year through the remainder of our forecast period, including a thriving economy, more consumer time spent online, and increased ecommerce adoption.鈥嬧�� This deck will:鈥�. Explore the current state of the Mexican economy and consumer sentiment.鈥� Provide insights into where people are spending their time and money.鈥�

China鈥檚 latest ecommerce behemoth is a digital advertising heavyweight. PDD owns the worldwide phenomenon Temu, but Temu鈥檚 ad revenues account for only a small portion of PDD鈥檚 total. Most of the parent company鈥檚 $30.10 billion derives from inside China.

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.