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Almost half (47%) of Gen Zers say their favorite form of video is social video or livestreams, per October 2023 Deloitte data. Adult Gen Zers will spend 8 minutes more on TikTok than TV daily this year. Some of them are already watching full TV shows and movies in segments on the app.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

Our take: The WWE will be a crucial pillar of Netflix鈥檚 business in 2025, providing opportunities to attract new subscribers in a saturated market, entice advertisers with live sports content, and flesh out livestreaming capabilities before bigger sports rights go back on the market in the coming years.

When it comes to watching livestream videos, Gen Z females prefer TikTok, while Gen Z males skew toward YouTube. Gen Zers appreciate the tailored content social video offers. Because relying on the algorithm is easier than conducting a search, around 60% of Gen Zers in the US lean toward social video, according to Deloitte.

The news: Netflix's inaugural broadcast of two NFL games on Christmas Day marked a significant milestone in the platform's push into live sports, with the company experiencing fewer hiccups than previous livestreams and eagerly reporting viewership in "over 200 countries"鈥攁n enthusiastic count that exceeds the UN's 195 recognized nations.

Retail livestreaming ecommerce sales growth is far outpacing total retail ecommerce. In 2024, retail livestreaming ecommerce sales growth in China will reach 25%, while livestreaming retail ecommerce buyers will increase by only 5.8%, per our forecast. This translates to higher spending per buyer via livestreaming.

Paramount鈥檚 CBS has a news livestreaming service with original content like additional morning news shows. Disney-owned ABC News has also gotten its most prominent news personalities to host additional livestreaming shows. This isn鈥檛 Comcast鈥檚 first rodeo with news streaming, either. MSNBC has experimented with uploading broadcasts of popular shows like 鈥淢orning Joe鈥� to Peacock.