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Merck CEO Rob Davis estimated $200 million in added costs for existing tariffs鈥攎ostly via China, but also Canada and Mexico trade. Roche is mitigating tariff effects for the year by moving inventories and increasing US manufacturing, CEO Thomas Schinnicker said. It鈥檚 also negotiating for tariff exemptions directly with the Trump administration, arguing its US exports offset its imports, per Reuters.

India and Mexico will see the fastest B2B digital ad spending growth by far. B2B digital ad spending is still nascent in many emerging markets, which leaves enormous headroom for growth. India and Mexico will see superlative growth rates over the next several years鈥攂ut from very small bases.

Ford has already raised prices on three Mexico-built models by up to $2,000, per Bloomberg. And more increases may be coming: Anderson Economic Group estimates domestic vehicle prices could climb $2,000 to $3,000, while foreign models could jump by more than $12,000. More pressure ahead: Tariff-related cost increases are just beginning.

Trump鈥檚 initial round of tariffs singled out Mexico, Canada, and China, California鈥檚 three largest trading partners. Over 40% of imports to the state originated from those countries last year, and the three nations took in over one-third of California鈥檚 exports.

Unsurprisingly, consumers in Canada (down 44 points) and Mexico (down 32 points) are particularly disgruntled鈥攂ut so too are those in South Korea (down 38 points), France (down 33 points), and Brazil (down 19 points).

Prime Day will now span 27 countries, with Ireland and Colombia joining a roster that includes the UK, Germany, Japan, Mexico, and Spain. Beyond Amazon.com, third-party sellers using the Buy with Prime program鈥攕uch as Steve Madden, JLab, and Wyze鈥攚ill feature Prime Day deals directly on their own websites.

Our take: Bank of America鈥檚 and Citi鈥檚 earnings were steady in Q1 despite the larger uncertain economic environment that started in March with President Donald Trump鈥檚 threatened tariffs on Canada and Mexico. But both issuers agree that these results may not repeat themselves in the coming quarters.

The in-app shopping feature went live in Spain and Ireland late last year and launched in Mexico last month. It became available in the UK in 2021. Operations under pressure: This move comes as TikTok Shop is feeling the heat from ByteDance after failing to meet its 2024 sales goals, with staff facing new pressures to improve performance, per a Business Insider report.

Well, one thing I think just talking about, I guess the Canada and Mexico piece is that a lot of retailers were in the process of nearshoring their supply chains in part to get around tariffs on China. But if imports from Mexico are now going to be taxed, what does that mean for those plants? Does it just become a sunk cost for these companies?

"The name of the game today seems to be incrementality," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.

Could tariffs trigger a trade war with Canada and Mexico? Yes. Canada has already retaliated with tariffs on $21 billion of US goods, as well as duties on US-made vehicles. Mexico is considering similar measures. How US Brands Can Adapt to Tariffs. What are retailers doing to mitigate the impact of tariffs?

The news: Ninety-four percent of marketers and agency execs are concerned about the impact of President Donald Trump鈥檚 tariffs on Canada, Mexico, China, and the EU, per IAB research鈥攊ncluding 57% who are 鈥渆xtremely concerned鈥� about the impact of tariffs. Almost half (45%) of advertisers are planning on reducing overall ad spend.

After a month of delays, Trump imposed 25% tariffs on Mexico and Canada before adding last-minute exemptions to goods that fall under USCMA (about half of all imports from Mexico and 38% from Canada) until April 2. The administration also added another 10% tariff on Chinese imports. China and Canada have since announced retaliatory tariffs.

Clover launched in three new markets鈥擝razil, Mexico, and Australia鈥攊n 2024, which helped propel this growth. This European push will further support payment volume and revenue growth. The bigger picture: Clover also rolled out new products last year, which it can now market across Europe.

They are already sparking layoffs: Stellantis is cutting 900 jobs and pausing production in Canada and Mexico. A big bite out of Apple: In 2023, Apple started accelerating production in India and Vietnam to reduce reliance on China. With those regions no longer serving as viable tariff workarounds, Apple鈥檚 cost mitigation options are narrowing quickly.

While Abercrombie鈥檚 guidance (unlike that of Levi鈥檚 or Walmart) factors in tariffs on China, Mexico, and Canada, it does not account for retaliatory actions by those countries or the possibility of additional US tariffs. Our take: For all of its caution, Abercrombie is in a better position than most brands to ride out an uncertain 2025.

鈥淯S President Donald Trump鈥檚 tariffs will reshape more than a trillion dollars in trade between the world鈥檚 largest economy and Latin America, with key partners like Mexico and Brazil at the center of the discussion,鈥� said our analyst Matteo Ceurvels. US-based brands selling in Latin America may see a significant competitive disadvantage compared to companies from countries.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

Now, President Donald Trump鈥檚 25% tariffs on imports from Canada and Mexico鈥攁fter several false starts鈥攁ppear set to take effect on April 2, potentially bringing lasting changes to an industry in flux. In response, Canada has imposed retaliatory tariffs on US imports, including roughly $589 million in spirits and other goods.

The big challenge: President Trump鈥檚 tariffs on China and Mexico鈥攚here Best Buy sources about 55% and 20% of its products, respectively鈥攁re set to drive up costs, forcing the retailer to raise prices for consumers. With roughly six weeks of supply on hand at any given time, Best Buy expects the impact of pricing changes to hit in the second through fourth quarters of the fiscal year.

The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico. Mattel has also spent recent years broadening its supply chain. It now sources products from seven countries and expects China to represent less than 40% of its global toy production this year, with Mexico accounting for less than 10%.

Best Buy is bracing for potential price hikes due to tariffs on China and Mexico, with CFO Matt Bilunas calling consumer reaction the 鈥済iant wild card.鈥� He added: 鈥淎 lot of price increases are potentially coming throughout the year, and consumer confidence is showing signs of weakness.鈥�.

How we got here: Trump鈥檚 shifting trade policies, including tariff hikes on China, Canada, and Mexico, have created market instability. Meanwhile, signs of economic weakness are emerging, such as increasing layoffs, slowing hiring, and eroding consumer confidence. What does this mean for banking customers? Many consumers are panicking:.

It鈥檚 looking to markets like Mexico and the Middle East to offset potential weakness domestically. These initiatives could eventually make Ulta a nimbler, more effective competitor to the likes of Sephora鈥攂ut such benefits will likely be limited this year, given the severe pressures consumer spending is under as well as the time needed to ensure proper execution.