蘑菇AV

Consumer categories that are driving advertising trends in Mexico.

A more affordable YouTube Premium Lite plan鈥攍aunched earlier this year in the US, Australia, Thailand, and Germany鈥攊s now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

Mexico. Argentina. Chile. Colombia.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

And according to GlobalData, Santander is actively hiring across the US and Mexico, claiming its focus will 鈥渃ontinue to be more on the Americas.鈥�. What鈥檚 next? Though the bank hasn鈥檛 disclosed concrete plans for its Canadian expansion, Santander has been operating in Canada via its car financing business (Carfinco) for over a decade, which could serve as a springboard for broader services.

India and Mexico will see the fastest B2B digital ad spending growth by far. B2B digital ad spending is still nascent in many emerging markets, which leaves enormous headroom for growth. India and Mexico will see superlative growth rates over the next several years鈥攂ut from very small bases.

"The name of the game today seems to be incrementality," said Jonathan Fasano, business development director at Walmart Connect Mexico and Central America, during a recent 蘑菇AV Summit on commerce media.

That move was blasted by America鈥檚 Big Three automakers, who noted that it would make it cheaper to import UK cars containing few US-made components than USMCA-compliant vehicles that are manufactured in Mexico or Canada and contain 50% American parts.

The trend: President-elect Donald Trump has proposed tariffs on goods imported from China, Canada, and Mexico鈥攑rompting many customers of financial institutions (FIs) to adjust their spending and saving habits. What consumers are thinking: Over two-thirds of US consumers believe prices will rise if Trump places tariffs, per a recent Harris Poll.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.

Remittances from the US to Mexico, the largest remittance corridor globally, are slowing Western Union said. Migration across Latin America is down, damping remittance volume. Lower contributions from Iraq also hurt Western Union. The bigger picture: In the wake of slowing remittance growth, the company is focusing on new avenues to drive revenues鈥攍ike its financial media network (FMN).

Ford has already raised prices on three Mexico-built models by up to $2,000, per Bloomberg. And more increases may be coming: Anderson Economic Group estimates domestic vehicle prices could climb $2,000 to $3,000, while foreign models could jump by more than $12,000. More pressure ahead: Tariff-related cost increases are just beginning.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

What this means for banking competitors: With ambitious global expansion plans (including licensed banks in the UK and Mexico, a move into India, and the launch of mortgages), Revolut is positioning itself as a full-spectrum financial super app. Its ability to scale rapidly while maintaining high user engagement gives it momentum that traditional banks are struggling to match.