蘑菇AV

Gen Zers and young millennials are the most likely to splurge on beauty in 2024鈥攂ut their path to purchase is anything but straightforward.

Only 23% of younger shoppers plan to spend less this holiday season: That鈥檚 down from 31% last year as Gen Zers and millennials are eager to pull out their wallets.

Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.

Millennials outpace Gen Z on eight of the 12 digital platforms 蘑菇AV tracks.

Consumers aren鈥檛 ready to quit cash yet: The shift to digital delivery of services hasn鈥檛 relieved banks of their duty to manage cash鈥攑articularly if they鈥檙e seeking to win over cash-carrying millennials and Gen Zers.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.