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Digital ad spending by healthcare and pharmaceutical companies went through its own upheaval during the pandemic. Now the industry is settling into a new normal for growth in some channels as consumer media habits have changed.

Close to half (47%) of millennial consumers want brands to support environmental goals, according to Morning Consult. With clients looking for ways to cut emissions, agencies and media will frame carbon efficiency as a selling point—as are Kroger’s media network and Sharethrough’s GreenPMPs. Sharethrough reports carbon efficient ad-buying may cost more upfront but performs better.

I was going to say though, isn't YOLO a millennial term? Sara Lebow:. Oh yeah, but I'm a millennial, so-. Jasmine Enberg:. Same. Sara Lebow:. It's fine. Sky says that sometimes. And so that's what I was thinking is she's like, "They're feeling YOLO." Okay. Continuing on, what is an interesting side conversation that you've had at Shoptalks? Jasmine, you take this one first. Jasmine Enberg:. Sure.

We're talking about how hotels can capture the hearts of Millennial and Gen Z Travelers. It's an article from LG Business Solutions in a piece written for travel news site Skift. According to Skift research, most Millennial and Gen Z travelers plan to increase their travel spending in the next year. Over 75% will take two or more trips in that timeframe.

Note: It wasn’t until 2020 that Gen Z overtook millennials as Snapchat’s core audience, per our forecast. That’s because in 2011, when Snapchat launched, the oldest members of Gen Z were just 14 years old. The youngest members weren’t even born yet. TikTok will surpass 100 million monthly users in 2023.

Older millennials ages 35 to 44 are big users of paid streaming services. This makes sense, given their greater preference for cutting the cord in favor of streaming video content whenever—and wherever—they want. Less than a quarter of mobile video viewers ages 18 to 24 had paid for a subscription video service.

Actually, a lot of Gen Z and millennials are interested in test-driving before committing. So this actually could be a way that financial institutions could build a relationship, is putting their apps out there in a test capacity and making a demo or a video available before some other influencers are able to paint that picture for Gen Z and millennials. Rob Rubin:.

So, 33% of these pet owners are millennials, that's the biggest cohort followed by Gen X then boomers. During the pandemic pet product sales rapidly moved online for good reason. Right now, about 38% of pet product retail sales are online according to our forecasts. But by the end of 2027, we expect that more than half of pet product sales will take place online.

Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them. Gen Z is like, it's one of the few areas where Gen Z has a higher level of penetration and size.

So I was wondering whether to put this story in, because my thought was, well, audiobooks, is that a big enough medium or media channel for us to really talk about? So I looked at some PEW research numbers.