蘑菇AV

The more consumers take advantage of the program鈥檚 wide-ranging benefits鈥攕treaming content on Amazon Video and Music, filling prescriptions through Amazon Pharmacy, ordering food delivery via their free membership to Grubhub+, and taking full advantage of fast, free shipping鈥攖he more they spend on Amazon. In contrast, nonmembers often keep spending flat or even reduce it over time.

Our take: Spotify is evolving from a music platform into more of a full-funnel advertising solution. The AI-powered creative suite removes production friction, a common hurdle in audio advertising, especially for small and mid-size brands.

Millions lost access to music and podcasts and scheduled meetings were inaccessible for hours. Spotify鈥檚 mobile and web apps failed early in the day. The company blamed the outage on technical problems. Zoom went dark later in the day due to a GoDaddy domain error. While Zoom鈥檚 outage took place within hours of Spotify鈥檚, the two incidents seem to be unrelated.

Music videos came in second at 39% in the multiple-choice survey question, while longer-form vlogs and personal-update videos trail behind at 30%. Economic challenges: President Donald Trump鈥檚 tariffs may disrupt the digital ad market and reduce consumer spending. Companies that get their goods from China now face higher duties and could pause influencer campaigns.

Lawson praised UK-based company Octopus Energy, which swaps standard hold music for a hit song from that customer鈥檚 childhood. Using data to build the consumer relationship is crucial, and the best use cases are often subtle, she said.

Budweiser's "Beer Behind the Backstage" campaign used actual musician riders (without band names) on billboards in front of iconic venues like Madison Square Garden, highlighting the brand's authentic connection to music and putting it in seventh place. "It's not flashy, but it's authentic," said our analyst Zak Stambor. Losing the element of surprise.

That鈥檚 helping to win over new generations of consumers who care more about how well a product works than its brand name鈥攁nd who are also investing in other Korean exports, like K-dramas and pop music.

When considering content growth outside of new movies and TV shows, Netflix should also embrace the trajectory of Spotify, said Verna鈥攚hich has expanded beyond its music streaming reputation through video podcast offerings and partnerships. 鈥淢aking that brand flip or changing the perception is a very tall order, but I think Netflix has the capacity and the resources,鈥� he said.

The platform offers filters, augmented reality (AR) effects, the ability to stitch clips together, green screen functionality, music overlays, and auto-generated captions. Reels鈥� editing functionality is pretty similar to TikTok, albeit more limited in terms of filters, effects, and available music. For creators and brands looking to post fairly basic video content, Reels鈥� native tools can suffice.

Apple Music reached 100 million subscribers last year鈥攂oth paid and free accounts鈥攂ut high artist payouts are cutting into profits. Eddy Cue, Apple鈥檚 senior vice president of Services, reportedly doesn鈥檛 believe it will ever reach 100 million paid subscribers, per The Information. Apple Arcade had only 2 million users鈥�25% on free trials鈥攊n the year after its 2019 launch.

, mail-order sales, etc.); digital download sales (movies, music, content, etc.); and consumer-to-consumer (C2C) platform sales (eBay, auction sites, etc.).

Gen Z consumers usually listen to the radio and get news updates in the morning, while music and podcast listening peaks in the afternoon. Streaming and YouTube activity builds throughout the day: 59% watch paid streaming in the morning, rising to 72% late at night, while using YouTube with ads climbs from 64% in the morning to 77% in the evening.

A) Gaming influencers B) Music C) Cartoons D) ASMR. Music was their most popular search query on YouTube between April and May (21.1%), up from fourth place with 17.1% last year, per the study. June 5, 2025. Which brand just launched its first entirely creator-made campaign? A) Oreo B) Dove C) E.l.f Beauty D) Liquid I.V.

Apple鈥攚hose App Stores, streaming video-on-demand (VOD), music subscriptions, purchases, payments, and advertising are its fastest-growing businesses鈥攃ould extend user loyalty by focusing on new content and AI services. Similarly, Amazon could continue to bundle value services into its Prime memberships to sustain profits or expand standalone Prime Video subscriptions to be more competitive.

UMG and TikTok clash over music rights, AI: The label is pulling its catalog from TikTok amid a pay dispute and the app's test of AI music features.

For Gen Z, music festivals like Coachella or Stagecoach aren鈥檛 just about the music鈥攖hey鈥檙e about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

US Gen Z adults鈥� top two daily media activities are streaming video (46%) and streaming music (43%), per a May 2023 Morning Consult survey.

It doesn鈥檛 offer some of the benefits included with a full Premium subscription鈥攚hich costs $13.99 per month鈥攕uch as background play, offline downloads, and ad-free music videos. Premium Lite is available now in the US as a pilot, with access launching in Thailand, Germany, and Australia in coming weeks.

To justify its higher-cost tier, YouTube needs to offer benefits beyond ad-free music videos, such as more robust offline capabilities, more multiple-device streaming support, or access to exclusive shows.

Spotify allows music made with autotune or AI tools, as long as it doesn鈥檛 venture into impersonation. Last year, a slew of AI-generated music entered Spotify鈥檚 library, taking revenue from real musicians and racking up millions of streams.

The rest will go to streaming radio from local and national broadcast stations, satellite services, and other online platforms that may offer ad-supported on-demand music and audiobooks in addition to more curated radio-like listening experiences. Podcasts are driving growth in digital audio services ad spending but have had less traction among programmatic advertisers.

All other categories of time spent increased or stayed the same (broadcast radio and music streaming saw no change YoY). Desktop/laptop/tablet time was 3:20 minutes daily, 22 minutes shy of daily time spent with mobile. In comparison, time spent with mobile on a worldwide basis surpassed time spent with desktops/laptops/tablets by almost an hour (0:58). Media Adoption.