蘑菇AV

With streaming consumption on the rise globally and new performance marketing tools now available, Spotify is laying the groundwork to better monetize its massive international user base and close the audio advertising gap beyond North America. Our take: Spotify is evolving from a music platform into more of a full-funnel advertising solution.

Music videos came in second at 39% in the multiple-choice survey question, while longer-form vlogs and personal-update videos trail behind at 30%. Economic challenges: President Donald Trump鈥檚 tariffs may disrupt the digital ad market and reduce consumer spending. Companies that get their goods from China now face higher duties and could pause influencer campaigns.

Time spent with digital audio includes all time spent listening to digital audio via any device; digital audio includes music/other audio content delivered within a website or app (e.g., AM/FM online streams), podcasts (streamed or downloaded), online radio stations, and streaming services; excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial/satellite radio services that are

Under Google鈥檚 stewardship since its 2006 acquisition, it has expanded into all things video: YouTube鈥檚 portfolio now includes digital pay TV via YouTube TV, ad-free subscriptions, music streaming, short-form video, and an expansive creator economy that attracts more than half of US marketers.

Apple鈥攚hose App Stores, streaming video-on-demand (VOD), music subscriptions, purchases, payments, and advertising are its fastest-growing businesses鈥攃ould extend user loyalty by focusing on new content and AI services. Similarly, Amazon could continue to bundle value services into its Prime memberships to sustain profits or expand standalone Prime Video subscriptions to be more competitive.

Higher penetration of smart TVs led to a preference for streaming services over live TV. When respondents were asked to select which of the three types of long-form content (live TV, on-demand/streaming, and recorded TV) they had watched in the past 30 days, streaming content led in all seven regions globally. What does this mean for the ad tech ecosystem?