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I'm going to have to go with Nike. I know that it's no surprise, but I really think Nike has been pushing the boundaries of store digitization for a few years now, and one of those ways is through its Nike Rise store concept. They just opened their first North American location, I think back last year in 2022.

Nike is another brand that uses its physical locations to increase brand affinity among customers. 鈥淸狈颈办别 uses its stores] as hubs for events, things like running clubs, running meetups, fashion shows,鈥� our analyst Sky Canaves said on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode.

鈥淚t's a strategy that Nike has in place for its Nike membership, and I think it's worked,鈥� said Canaves. The final sale: Charging for returns is a Band-Aid solution to a much bigger problem. If retailers want to discourage returns while encouraging purchases, they鈥檒l have to think more creatively.

Consumers who prefer apparel brands like Nike, Skechers, and Tommy Hilfiger were not as active during this year鈥檚 Prime Day. 鈥淧eople with a high affinity for apparel were not spending a lot of time on Amazon this Prime Day because you don鈥檛 get a lot of brand-name apparel on Amazon to begin with,鈥� said Dick. 3. They鈥檙e not as discerning as the general population.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

The news: Nike, Forever 21, Lululemon, Urban Outfitters, and Sephora are some retailers that Gen Zers prefer visiting in person to shop at, owing to their use of social media in interesting ways, a study by MG2 and Berns Communications Group found. One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Apple鈥檚 encroachment on the financial services sector shouldn鈥檛 scare financial institutions. Privacy risk is the biggest deal breaker for online shoppers. More Chart of the Day:. 9/11 - Customer service calls. 9/8 - Do we have your attention?

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Back-to-school lessons from Walmart, Target, and Amazon. More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10.

Gen Alpha鈥檚 favorite brands include Nike, Apple, and Adidas鈥攂rands that implement interactive experiences and work with creators. Smaller brands that want to make an impact on Gen Alpha may look to inspiration from Nike鈥檚 activations in the metaverse or Apple鈥檚 AI implementations. 5. The kids are online (but they also value in-person).

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/9 - Retail ecommerce sales near milestone. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. Methodology: Data is from a July 2023 CivicScience study as cited in company blog.

Celebrity stylists Chloe and Chenelle have partnered with Pinterest to create a curated board of Coachella fashion inspiration, where users can pin or purchase items directly from brands like Nike, Lexxola, or Frankie鈥檚 Bikinis. Pinterest will also be at Coachella with its Pinterest Manifest Station, enabling visitors to create their own festival trends via beauty and styling experiences.

The program resonates especially well with younger consumers鈥攃lose to a fifth of 18- to 34-year-olds are Nike members, per our August 2022 Bizrate Insights survey. Mobile apps can tie together consumer purchases and rewards across channels. e.l.f.

Article: Nike and Apple lean into the metaverse. Article: Snapchat鈥檚 new AR fitness feature may not be a hit with all adults. Methodology: Data is from the August 2022 "The Insider Intelligence Ecommerce Survey" conducted by Bizrate Insights. 1,034 US adults ages 18-65 were surveyed online during August 2-23, 2022.

I mean, Nike has done a lot of experimentation in the Metaverse and unlike other brands that have swung and missed, everywhere that they check in has always seemed fitting and it seems like they've always not only set the standard for brand experimentation in the digital space, but have done it in a way that is actually productive. Whether it's their Roblox, the Nike Town Sky, is that the name of it?

Peloton sought to develop an apparel line to compete with companies like Nike and lululemon, and lululemon pushed into connected fitness with its $500 million acquisition of Mirror.

Major partners include Coca-Cola, Nike, and Morgan Stanley, as well as leagues like the Women鈥檚 National Basketball Association (WNBA) and Ladies Professional Golf Association. The gambit: Broadcasters and brands are at a standstill when it comes to women鈥檚 sports.

Established brands like Nike and lululemon athletica have adopted the D2C playbook from digital natives like Dollar Shave Club and Warby Parker with greater momentum, especially as VC funding dries up. 2. Here鈥檚 another look at that comparison.

Other major brands that have partnered with Roblox include Netflix and Nike, both of which declined to comment to AdAge when asked about a lack of proper disclosure. Rough goings for the metaverse: Roblox鈥檚 advertising shakeup is especially notable because it and competitor Fortnite are the only two metaverse platforms to have attracted significant brand attention.

Tesla, lululemon, and Nike top the list in terms of growth. Prestige brands鈥攂uilt on decades of brand equity鈥攁re proving adept at driving D2C ecommerce sales. Consumers are more likely to search for these brands by name, then go directly to their owned and operated websites to buy products. DNVBs generally fall lower on the list.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. Methodology: Data is from the November 2023 Bain and Aptos report titled "The State of Unified Commerce." 394 retail executives in Canada, the UK and the US were surveyed during March-April 2023. Respondents are responsible for unified commerce investments at their organizations.

Samuel said big fashion players are looking for smaller brand collabs, arguing Nike and adidas have 鈥渉ad their turn.鈥�. The favor for smaller brands may not translate across all retail categories, but the focus on consumer-driven trends does. With cost-conscious consumers and a glut of products, large fashion companies need to follow consumer preferences rather than dictate what people should buy. 4.

That could reflect the wealth of resale initiatives from brands and retailers popular with this age group, such as New Look, H&M, Zara, PrettyLittleThing, and Nike. The UK resale landscape is becoming more competitive. eBay dominates UK resale, but it鈥檚 facing tough competition.

How Casper, Albertsons, and Nike gamify the customer journey. More Chart of the Day:. 8/23 - Programmatic OOH watch. 8/22 - Gen Z鈥檚 social motivators. 8/21 - Buying into Klarna. 8/18 - Agencies in review. 8/17 - Marketing measurement mix-ups.

Sports and athletic apparel companies like Nike, lululemon athletica, and adidas will be among this year鈥檚 D2C sales growth winners, alongside Tesla and HelloFresh. Meanwhile, companies like StitchFix and SmileDirectClub will see negative growth this year. Peloton, in particular, has struggled this year as it attempts to rightsize itself after a pandemic boom.

What keeps Nike at the top of its game? Overstock CMO on using first-party data, brand ambassadors to reach home shoppers. More Chart of the Day:. 6/8 - Google鈥檚 biggest rivals. 6/7 - Social鈥檚 slow show. 6/6 - App-y shopping. 6/5 - In AI we trust? 6/2 - Commercial break-through.