蘑菇AV

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Digital鈥檚 share of total media ad spending in Asia-Pacific will reach a milestone in 2025, surpassing $200 billion for the first time. The region鈥檚 digital ad spending will increase 8.6%, led by India, while China鈥檚 growth will slip noticeably amid the country鈥檚 economic struggles before a rebound the following year.

While retail media networks (RMNs) sell brand safety and predictability to marketers, influencer marketing boasts direct access to loyal audiences. Pairing these two channels together, experts stress, can drive significant growth for brands. Nine in 10 US marketers plan to promote their creator partnerships via RMNs in 2025, according to an October 2024 LTK survey.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Space economy expansion sparks ad concerns: Visible space ads could disrupt celestial studies and humanity's connection to the night sky.

The news: United Airlines launched a national out-of-home (OOH) advertising campaign last week, targeting digital billboards in major population centers including New York City, Los Angeles, and Chicago, as well as the airline鈥檚 airport hubs, per Ad Age. The ads primarily feature images of destinations with short ad copy like 鈥淗eck yeah, we fly there.鈥�.

The battle between Walgreens and Cooler Screens underscores in-store retail media challenges: Glitchy technology, measurement challenges, and outdated store infrastructure doomed the partnership.

Out of Home Advertising Association of America (OAAA). Place Exchange. Skift. Vivvix.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital screen networks. Here鈥檚 what brands and retailers worldwide can learn from the digitization of UK stores.

Latin America鈥檚 commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data鈥攆ollowing the path retailers have already paved.

That said, lower-funnel OOH ads are becoming more common. Read the full report, Out-of-Home Forecast and Trends 2024.

Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). Digital OOH (DOOH) advertising gets results.