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The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

The news: Meta is moving forward with its ad automation ambitions by introducing new options to consolidate ad targeting, per a company announcement. Meta鈥檚 Ads Manager page noted that 鈥渟ome detailed targeting options have been combined,鈥� and that ads using now-unavailable options no longer deliver starting in January. Our take: Automated AI campaigns are the path forward as long as giants like Meta continue pushing for automation and away from manual鈥攏ecessitating advertisers take key steps to adapt. Campaign goals must be reframed for an AI-first environment.

CTV time includes all forms of subscription OTT (sub OTT) streaming, free ad-supported streaming TV (FAST), digital pay TV, apps, and digital audio accessed via a CTV device. It does not include time watching traditional TV (broadcast or cable) via a CTV. Traditional TV time will trail CTV time by 6 minutes this year, after leading CTV by over 2 hours per day as recently as 2020.

The news: Moonvalley publicly launched its Marey video-generation tool, making its ethical AI filmmaking tool accessible to broader audiences concerned about brand safety and copyright infringement amid AI adoption. Our take: Moonvalley鈥檚 Marey could make AI video generation more accessible to brands, especially those focused on prioritizing ethical AI practices and those with smaller production budgets. Marey could also serve as a lower-cost prototyping tool to test out video concepts and align creative direction plans prior to filming to streamline full-scale production and save costs.

It would be poorly timed given the proliferation of ad-supported subscription OTT tiers, free ad-supported streaming TV (FAST), and digital pay TV services counting on CTV鈥檚 momentum. But CTV is also well-positioned to ride out 2025鈥檚 instability if the worst-case economic scenario does not come to pass. Click here to view our full forecast for US connected TV ad spending.

Key stat: US digital live sports viewers now outnumber traditional pay TV live sports viewers, per our September 2024 forecast. 114.1 million people in the US will watch live sports via digital this year, compared to 82.0 million pay TV viewers. Streamers are consequently investing more in sports rights, which means even more people cutting the cord and watching via digital.

Nielsen is sunsetting its legacy panel-only measurement this year. What do advertisers need to know as they prepare to transact on big data-based metrics at scale?

As one of the hottest areas of digital advertising, CTV ad spending鈥檚 streak of annual double-digit increases could end thanks to tariffs.

鈥淟ilo & Stitch,鈥� 鈥淢ission Impossible鈥� shatter Memorial Day weekend records: The box office hits prove that theaters still have a place amid the shift to streaming.

ESPN鈥檚 new platform marks a bold digital pivot: Meanwhile, Fox is launching Fox One to stay competitive in the streaming era.

CTV time鈥攚hich does not include traditional cable TV viewed via a CTV, but does include all forms of OTT streaming, digital pay TV, digital audio, and other apps accessed via a CTV鈥攈as risen rapidly in recent years. We project it will finally catch up with old-fashioned linear TV in 2026. Click here to view our various forecasts for US time spent with media, by device.

Disney鈥檚 domestic parks fueled Q2 strength: International results lagged, but a capital-light Abu Dhabi expansion points to future opportunity.

Disney鈥檚 streaming bundle is driving subscriber gains and lower churn: But fiscal caution and ad headwinds may limit future momentum.