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PayPal. Cash App. Visa. Apple Pay. Venmo. Key takeaways: Gen Alpha’s preference for digital competitors likely means these payment apps provide the banking basics Gen Alpha needs at this stage. And that includes the ability to buy what they want, pay and receive money from friends and family, and save some money. They may not be interested in more complex banking services at this time in their lives.

It also includes transactions that were agreed on social platforms initially, but payment took place elsewhere (e.g., PayPal, C2C transactions on Facebook Marketplace). It excludes YouTube and Twitch, cash transactions, travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

But Klarna still faces strong competition from Affirm and other major players like Afterpay and PayPal, which could limit its future growth. Current market volatility could also delay its market debut.

PayPal. PYMNTS.com. Shopify.

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They weren’t the first FIs to launch FMNs, but they were certainly the most high-profile—signaling to the financial services industry that FMNs could be a meaningful new revenue stream. FMNs will remain a niche space, but growth will be enormous.

Advertisers’ push for a unified strategy across retail media, loyalty programs, and merchandising is raising the bar on data and transparency. Paul Lentz, executive director and head of strategic development at CVS Media Exchange, shares how new collaborations—from The Trade Desk to social platforms—can help brands see every ad dollar’s impact.

PayPal is the preferred digital wallet for social commerce. More than 39% of respondents used PayPal to make a purchase on social media in the past year, per our March 2024 survey of 1,207 social media users. Only cards beat out PayPal, with debit cards leading social commerce transactions and credit cards close behind.

Apple and PayPal are the top two providers that Gen Zers would buy from based purely on brand trust. Apple is especially popular: 40.5% of Gen Zers would buy from it, versus just 19.8% of consumers overall. While their current primary bank or credit union rounds out Gen Zers’ top three choices, they’re the generation least likely to choose this option.

Back-to-back announcements from Chase and PayPal have cemented financial services as a formidable part of the commerce landscape. With their respective commerce media network announcements in spring 2024, Chase and PayPal joined buy now, pay later (BNPL) fintech Klarna and neobank Revolut in the burgeoning world of FMNs.

PayPal has hired Mark Grether, who oversaw Uber’s entrance into advertising, to run the operation. PayPal’s approach to customer data appears less conservative than Chase’s. For one, PayPal has not confirmed whether advertisers will gain direct access to its first-party data as part of the new venture.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

Between buy now, pay later (BNPL) players like Affirm and mobile wallets like Cash App and PayPal, the number of fintech cards on the market is growing. Affirm Card gross merchandise volume (GMV) jumped 113% YoY in the quarter ending December 31, 2024. And the number of active Cash App cardholders increased by 1 million in 2024.

It could also partner with a fintech-linked card like the PayPal Debit Card. Overall, this digital credential can deliver value to Mastercard’s customers and bring in more volume for the network. The credentials ensure that transactions—no matter which type—happen on the Mastercard network. We forecast Mastercard’s consumer card network transaction value will grow 12% between 2024 and 2026.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

PayPal also secured partnerships with large brands to drive Fastlane volume. It won tie-ups with NBCUniversal, Roku, and StockX during the quarter. Fastlane is growing PayPal’s user base: 75% of Fastlane consumers are new or dormant PayPal users. PayPal rolled out the PayPal Everywhere campaign in late Q3 to boost in-store volume.

That momentum also ramps up competition with rival buy buttons like PayPal and Apple Pay, which will have to work harder to keep their share of the ecommerce pie.

SoftBank’s $3 billion annual investment in OpenAI aims to embed the latter’s tools into Arm, PayPal, and other enterprises. Cashing in on its first-mover advantage: Collaborations with Microsoft, SoftBank, and federal agencies can help embed ChatGPT into critical infrastructure, which could help it become the industry standard. Other advantages for OpenAI:.

It finally allowed direct USD transactions between the two platforms in April 2024, when it enabled Visa+ on Venmo and PayPal. At the end of the day, a win for Venmo is a win for PayPal, but supporting a thriving Venmo ecosystem has clearly come at the cost of growing PayPal-branded mobile P2P volume in the US. Sources. Cash App. CNET. NBC News. PayPal. Venmo. Visa. Zelle.