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The most important characteristics of an identity solution include transparency in data usage, methods for acquiring and processing signals, and the use of Global Privacy Platform (GPP) and privacy-enhancing technologies (PETs), per ID5. 3. AI as an end-to-end marketing tool. Marketers will develop 鈥減erformance-focused AI strategies鈥� in 2025, said Skinazi.

While a significant share of consumers are far more willing to trade down in areas such as paper goods (62%) and shelf-stable products (59%), most are reluctant to do so when it comes to beauty (30%), pet food (25%), or baby care (21%). Only 30% of consumers are open to buying a cheaper pet food brand, a lower percentage compared with drinks (39%), personal care (40%), and beauty (41%).

Broaden its selection in rural stores: The retailer plans to expand its product mix in about 150 additional rural locations by adding categories such as pet, workwear, and automotive supplies. Launch an online marketplace: The retailer launched an online marketplace that will enable it to offer more SKUs without having to carry inventory, manage pricing, or invest in additional fulfillment centers.

A note about our digital grocery forecast: Our forecast includes the online sale of all items that consumers regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables.

For example, full-service agency VIA recently uploaded survey data from a petcare client into a chatbot created using a custom version of ChatGPT. The chatbot was able to create a customer profile that best represented the client鈥檚 audience. The agency could then ask it questions to get a sense of how the company鈥檚 average customer might respond.

Chewy鈥檚 growth has slowed, but the pet category still holds promise. The maturing pet retailer will face new struggles to sustain growth. But it鈥檚 better positioned than other specialized retailers and will grow faster than most major ecommerce players in 2023. The pandemic pet boom accelerated Chewy鈥檚 maturity. The company was already growing swiftly prior to the pandemic.

Products for pets and animals hit the sweet spot for both metrics. While it did not command the highest retention rate, customers who stuck with pet and animal products subscriptions spent considerably more than subscribers in other categories. How should brands and retailers approach subscription ecommerce? Focus on value and convenience.

Pet products are ideal for D2C ecommerce. With 38.4% of sales coming via ecommerce this year, pet products have already seen a pronounced shift online. Kibble, for example, with its heavy and quickly disappearing bags, is a routine purchase many pet-owning households prefer to automate. Health and personal care 鈥渄aily ritual鈥� products have D2C potential.

That could include coverage for ride-sharing or food delivery, bed bug remediation, high-end electronics, pets, vacation, identity theft, libel and slander to cover their extensive online activities, and home-sharing (both for hosts and guests). Sources. Bankrate. CBIZ. Conning. Global Financial Literacy Excellence Center (GFLEC). Insurance Innovation Reporter. J.D. Power.

Baby boomers prioritize pharmacy/health products and pet supplies in their top 10 purchases. As an established generation more likely to downsize than dramatically grow their household, boomers have redirected digital purchases toward personal care and their animal companions.

In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors. Our take: Wonder is making a bet that the whole is greater than the sum of its parts. Mashing together assets such as Blue Apron and Grubhub along with a grocery (and other retailer) delivery service into a single app will offer shoppers a convenient option.

A data collaboration platform that runs on a DCR and privacy-enhancing technologies (PETs) provides a framework for networks and brands to build segmented audiences鈥攚ithout either side becoming exposed to user-level data鈥攅nsuring that proprietary business information is kept private. Looking under the hood: Not all DCR- and PET-powered collaboration platforms are created equal.

The meal kit craze may be over, but never underestimate how much people love their pets. Nearly three-quarters (74%) of pet owners are willing to spend more on pet foods with extra health and wellness benefits, according to Chewy. Chewy currently carries thousands of pet food brands, but the online retailer could expand that by offering already-prepared pet meals.

Our take: One need look no further than the Crocs鈥� keychains in McDonald鈥檚 happy meals or the recent rollout of Crocs鈥� pet clogs to get a sense of how the company uses its quirkiness to appeal to a broad swath of consumers. But it has failed to figure out the right formula for Heydude, which is why the brand continues to weigh on the company鈥檚 results.

Pet products, which will see an even bigger digital takeover, are included in this category. By 2028, nearly half (49.7%) of pet product purchases will come from ecommerce channels. 鈥淭he sky鈥檚 the limit for how big this category can get,鈥� Droesch said.

Pet care and veterinary services had the lowest average abandonment rate in July 2024 at 52.8%, with a 12-month average of 56.1%. This might be due to the necessity-based nature of many purchases in this category, where pet owners are more likely to purchase essential products like food or medications.

You're coming for the grooming, your pet comes out, they look amazing. Now all of a sudden you're talking about the shampoo that you used and the person buys it while they're there. Sara Lebow (19:55):. These people are taking better care of their pets than I. Well, I don't have a pet, but, these people are really pampering their pets. No, you're right.

Tolia highlighted the importance of the Next initiative, which is designed to make Nextdoor more indispensable by expanding beyond intent-based interactions鈥攍ike finding a plumber or reporting a lost pet鈥攖o include discovery-based content that spurs daily engagement. To that end, Nextdoor plans to incorporate local news and events to deepen community connections.

International insurtech Cover Genius offers embedded policies across travel, pet, property, auto, and warranties. It has received over $165 million in funding since launching in 2014, including $70 million in November 2022 to expand its offering.