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In May 2023, TikTok confirmed reports that it had launched a limited test of a genAI chatbot, Tako, among adult users in the Philippines. TikTok has a history of testing new features in Southeast Asia before rolling them out in the US. It鈥檚 unclear what technology TikTok is using to power Tako. Meta is designing AI chatbots for Messenger and WhatsApp.

Is it A. the Philippines, B. Thailand, or C. Vietnam? Carina, you can guess first this time. Carina Perkins:. Thailand? Bill Fisher:. B. Thailand. Man-Chung, what do you think? Man-Chung Cheung:. Man, it would be a shame if I get this one wrong. I'm going to go with the Philippines. I think it's a close one between Thailand and Philippines, but I'm going to go with the Philippines. Bill Fisher:.

Time spent with all media formats in other major markets鈥攊ncluding Asia-Pacific (including India and Hong Kong), Southeast Asia (including the Philippines and Thailand), Western Europe (including Italy and Spain), and Latin America (including Argentina, Colombia, and Mexico)鈥攈ave either remained the same or declined YoY. 鈥淭here鈥檚 no need for panic,鈥� Mander said.

Asia-Pacific is the most coveted region worldwide for its digital video streaming growth. And the OTT video segment has been gaining steam as audiences increasingly crave high-quality content. However, players have had to stay innovative as they cope with an array of business challenges that comes along with this diverse region.

A Southeast Asian initiative added the Philippines last year, and six Middle Eastern nations are weighing a similar move, per BCG. Other markets are limiting the power of multinational networks through regulation. Giants won鈥檛 fade away completely, but networks may rethink their strategy in these markets.

The Philippines and India are expected to be Nos. 1 and 2, respectively, every year through 2026. Malaysia and Thailand will hover in the top five every year as well. Argentina will be ever-present on the growth list, largely due to its notoriously outlandish inflation.

Singapore鈥檚 and the 笔丑颈濒颈辫辫颈苍别蝉鈥� central banks enabled interoperable QR codes between the markets. Singapore also connected its real-time payments system with India鈥檚 Unified Payments Interface and Malaysia鈥檚 DuitNow. And India partnered with Nepal on wallet interoperability.

Mexico will be one of only four countries in the world where Instagram will trail TikTok; the others are Vietnam, Thailand, and the Philippines. By 2026, more than half of all social network users in Mexico will be using TikTok at least once per month. Brazil will be the only other country in Latin America to have a penetration rate above 50% at that point in time.

We have the Philippines, Austria, or Peru. So the answers are in. So Peru would be incorrect. You'll notice that I went region by region. So Peru is the biggest proportion in Latin America, nearly 94%. If you said Austria, that would also be incorrect, 94.5%, the biggest proportion in Western Europe. The correct answer is the Philippines. 97.2% if you can believe it. Carina Perkins:. Wow.

Fourth fact, the Philippines has the most, I think the UK has the, I think we're in second, which is tragic. Philippines has the most at home karaoke boxes in the world. And final fact, Japan who have the most machines at nearly one karaoke machine for every 1,000 people. It's a country of about 120, 125 million folks.

Snap, of course, was the first to market with My AI, but TikTok is also testing a chat bot called Taco in the Philippines. And Meta has said that it's exploring chat bots. I think they're calling them AI agents on Instagram, on Messenger, and on WhatsApp as well. So there's certainly a lot of momentum around it.

And the Philippine language of Tagalo comes in fourth with 1.6 million. Vietnamese in fifth has 1.4 million speakers in America. Paul Verna:. Well, I think it's great that two languages are represented on this show and there are only two of us here. We have proper English and then we have ugly American.

Total and digital ad spending growth in Southeast Asia will be healthy in 2023, but the region鈥檚 ad market remains small when compared with global peers. Its potential, however, is enormous.