蘑菇AV

Pinterest. Reddit. Roku. Snap Inc. Walmart.

Amazon isn鈥檛 taking its Q2 miss lightly: The retailer aggressively pushes to drive growth by partnering with TikTok and Pinterest, testing a speedy delivery service, and courting Chinese sellers.

A) TikTok B) Linkedin C) X (formerly Twitter) D) Pinterest. 80% of businesses believe Pinterest outperforms other search platforms in driving engagement, and 39% of consumers use pinterest as a search engine, according to the March 2025 study. MAY 28, 2025. Which drink did Coca-Cola just launch in response to a TikTok trend? A) Cereal Milk Sprite B) Sprite + Tea C) Coke + Chai D) Flamin鈥� Hot Sprite.

Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.

Earlier this month, Pinterest hosted its Pinterest Predicts pop-up event, a showcase in New York City combining trends, predictions, photo ops, and shoppable displays. The pop-up offered insights into what experiential social commerce can be, and how brands can offer retail experiences without needing to stock products.

The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst鈥檚 director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.

Sometimes two is better than one. Especially when trying to capture consumer attention in a world of seemingly endless options. Here are four retail partnerships we think could occur in 2024, ranked from most likely to happen (e.g., Pinterest and Ikea) to least likely (e.g., Chewy and Blue Apron), and why we think they make sense.

Social buyer penetration is climbing rapidly at TikTok. In the US, the app has already outpaced Pinterest by this metric, per our forecast. By the end of 2023, it will beat Instagram and tie with Facebook.

TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads.

Pinterest was seen as the safest social media platform in the US last year, though the percentage of users who held that view declined from 2020 (51% versus 41%), according to our 鈥淯S Digital Trust Benchmark 2022鈥� report. Meanwhile, Facebook was where the lowest percentage of users felt safe, down to just 26% in 2022.

TikTok is taking the lead on social commerce: But Meta, Pinterest, and Snap are trying to take back the spotlight by partnering with Amazon and focusing on shoppable ads.

We slashed our 2023 US ad revenue estimates for almost every social platform. For Snapchat (revised down by $505.2 million), TikTok (down $649.0 million), and Twitter (down $991.0 million), the cuts are significant. For Pinterest (down $31.5 million) and Reddit (down $40.9 million), the cuts are smaller but still impactful鈥�$40.9 million is nearly 10% of Reddit鈥檚 annual revenues.

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

TikTok eclipsed Twitter, Pinterest, and Snapchat in US users within just a few years, according to our estimates, and now it鈥檚 chasing Instagram. After years of exceptional growth, TikTok will boast more than 100 million US monthly users in 2023鈥攗nless lawmakers stand in its way.

Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.

Social media newcomer Lemon8 racked up about 64,000 US downloads per day, on average, in recent weeks, according to Apptopia. The platform, which comes from TikTok owner ByteDance, capitalizes on the shopability of photos and short videos with its Pinterest-meets-Instagram format.

On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.

Amazon has inked deals with most social media players鈥攊ncluding Meta, Snap, and Pinterest鈥攖o allow shoppers to purchase directly from Amazon ads on their platforms. The partnerships allow the company to take advantage of social media鈥檚 ability to drive impulse purchases, eliminating the need for it to have its own shoppable feed.

Instagram and YouTube are likely givens for creators, but they should consider presences other places like Substack, Pinterest, and Snapchat. The TikTok ban isn鈥檛 the only threat to creators. Algorithms can change at any time. 鈥淢ak[e] sure that you have a diversified strategy, but also one where you have more control and ownership of your audience,鈥� Enberg said.

Mercado Libre, Amazon, and Meituan are ecommerce companies; Reddit, TikTok, Instagram, and Pinterest are social media companies; and Kuaishou is essentially both. Roku and Spotify will be the only outliers on the list of fast growers in 2025. It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart.

TikTok, YouTube, and Pinterest are popular shopping destinations, too, with TikTok being the top social shopping platform in the UK. While China leads in social commerce adoption, other markets are catching up fast. "It's interesting to see how social media is evolving from being a discovery channel to a full-fledged commerce platform," said Perkins. Price matters most, but trust is important, too.

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.

The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.

Meta, YouTube, and Pinterest are among the most obvious beneficiaries. Amazon, Walmart, and other retailers would also absorb shoppers, especially as their strategies have become more social. But shoppers looking for the cheap, quirky products TikTok Shop is known for would migrate to other China-based retailers like Temu and Shein. Click here to view the full forecast for US social buyers.

Further back, X (formerly Twitter) and Pinterest each have around 4 million Gen Z users. But neither will upset the status quo, with X set to see user numbers decline starting in 2025. In the top tier, TikTok is gaining fastest. The incumbents, Snapchat and Instagram, have been staples among Gen Z users. However, video-first TikTok appeals to their digital video tendencies.