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FASTs like the Roku channel, Tubi, and Pluto TV occupy eighth, ninth, and 10th spots, each with about 60 to 70 million. And then the streaming TV services like YouTube TV, Hulu with live TV and Sling our 15th, 16th, and 17th. They've got about six to 15 million a piece. But Rahul, the streaming wars battle royal, what's the point? Rahul Chadha:.

Freevee is picking up steam among free ad-supported streaming TV services. This year, Freevee will overtake Crackle for the No. 4 spot, trailing The Roku Channel and network-affiliated services Tubi and Pluto TV. With Freevee integrated into the Prime Video app and Amazon considering an ad-supported plan for the latter, it鈥檚 unclear whether these will continue as individual brands.

The news: Roku launched Howdy, a streaming service for just $2.99 per month. It will initially be available through the Roku platform, with further rollout on mobile and beyond in the works.Our take: With 2.5% of all TV watch time鈥攎ore than any other FAST provider鈥擱oku has the audience to promote Howdy effectively. It must ensure that Howdy feels essential, not disposable, and that its content delivers real value. Still, with price sensitivity increasing and tolerance for ads shrinking, Howdy has clear appeal鈥攅specially among users seeking affordable streaming without sacrificing experience. If Roku executes on distribution and content strategy, Howdy could quietly scale into a meaningful revenue stream. Our take: With 2.5% of all TV watch time鈥攎ore than any other FAST provider鈥擱oku has the audience to promote Howdy effectively. It must ensure that Howdy feels essential, not disposable, and that its content delivers real value. Still, with price sensitivity increasing and tolerance for ads shrinking, Howdy has clear appeal鈥攅specially among users seeking affordable streaming without sacrificing experience. If Roku executes on distribution and content strategy, Howdy could quietly scale into a meaningful revenue stream. Our take: With 2.5% of all TV watch time鈥攎ore than any other FAST provider鈥擱oku has the audience to promote Howdy effectively. It must ensure that Howdy feels essential, not disposable, and that its content delivers real value. Still, with price sensitivity increasing and tolerance for ads shrinking, Howdy has clear appeal鈥攅specially among users seeking affordable streaming without sacrificing experience. If Roku executes on distribution and content strategy, Howdy could quietly scale into a meaningful revenue stream.

Discovery (WBD), and NBCUniversal (NBCU) are all refining their streaming strategies to offset shrinking traditional TV revenues. Paramount+ added 5.6 million subscribers in Q4鈥攊ts strongest gain in two years鈥攚hile Pluto TV鈥檚 ad-supported model saw a 16% increase in viewing hours.

The news: Roku is expanding its partnership with Google by integrating its content with the Google TV home screen. The companies began collaborating earlier this year with The Roku Channel debut on Android TV devices, Google鈥檚 connected TV operating system. Now, Roku Channel content will be recommended and searchable from Google TV home screens.

YouTube tops TV rankings: Nielsen鈥檚 February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.

You're also seeing the growth of free ad supported streaming TV or FAST, channels like Pluto or Tubi. They have a lot of ads there. There's Disney Plus and Netflix as I mentioned. And there are short form videos like YouTube. TikTok is making a push into CTV. It's still super early. I don't think a lot of people are using it on their CTV, but there are just more and more opportunities for ads on CTV.

CNN said Originals, joining current FAST offerings CNN Headlines and CNN Fast, is available on Amazon Prime Video, Freevee, Fire TV, and Plex. Roku Sports Channel will be accessible on Roku devices, Fire TVs, and Samsung and Google TVs.

People are second screening on their phones while they're in front of the TV. And Gen Z can say that they want to limit screen time all they want, but it doesn't add up to the amount of time they're actually spending on screens. They're spending more time on TikTok and Instagram than ever before. So sorry, but no. Marcus Johnson:. Yeah, I think our time spent...