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On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. 鈥淏ehind the Numbers鈥� is made possible by Zeta Global.

Even for the other measures (digital video viewers and podcast listeners), the cohort is a close third. Gen Xers can match their digitalness with financial health. This is the age group where financial wealth can have a fundamental impact on its digitalness, and vice versa. They may not be the most digital, but they have plenty to spend when they are online.

On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time鈥攁nd money鈥攁nd what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.

On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

We'll see you tomorrow hopefully for the Behind the Numbers Daily, an eMarketer podcast.

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

Time spent with streaming music dropped by 15 minutes YoY, to 1:41 in H1 2023. Similarly, podcast time dropped by 9 minutes YoY. Vietnam. Time spent with broadcast TV was just 1:09 daily, by far the lowest among the 47 countries tracked by GWI. The Southeast Asia regional average was 1:33. China, United Arab Emirates, and Taiwan tied for second lowest in this metric at 1:25 daily.

Romania also leads in time spent with broadcast TV by 22 minutes. Romania saw the largest decrease in time spent with social/messaging. However, it remains half an hour ahead of the Czech Republic and Poland鈥攄espite a drop from 2:29 to 2:20. Russia. Russia spends the least amount of time with podcasts.

According to Podscribe, 75% of podcast advertisers in Q3 2024 ran at least one 鈥渟imulcast鈥� ad campaign鈥攊n which a podcast ad runs on a podcast鈥檚 video and audio versions at the same time鈥攐ver the past 12 months.

YouTube has become a podcast powerhouse and has influenced audio platforms to adopt video recordings. It disrupted the TV industry, yet broadcasters are eager to use it to distribute their own content. It is influential among other communities as well, such as video gamers.

Features that provide constant access to platform services can reduce user frustration and encourage more time spent in the app. Our take: Although Spotify has invested in new content areas such as music videos and podcast comments, it鈥檚 a primarily audio application.

鈥淥nce you understand the user deeply enough, the user can probably trust you if you show them relevant sponsored content, as long as it鈥檚 super personalized,鈥� Srinivas said on a TBPN podcast episode. All-purpose data: Many queries made in AI models are purely work-related and not personal, per Srinivas, which doesn鈥檛 provide enough insight to fully understand the consumer.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

Daily time spent with total audio鈥攊ncluding broadcast radio, music streaming (including audiobooks), and podcasts鈥攆ell 11.5% between H1 2022 and H1 2023. Broadcast radio lost 10 minutes YoY. It fell below 1 hour daily (59 minutes) for the first time since GWI started tracking it in 2019.

鈥淲e're using [MMM] for high-level media planning and budgeting,鈥� Echo Sandburg, chief brand officer, CP Skin Health Group US, said on a recent 鈥淏ehind the Numbers鈥� podcast.

Key takeaway: 鈥淢arketers should consider all of the little corners of the internet where Gen Z spends time,鈥� Droesch said. For example, invest in Twitch to reach Gen Zers interested in gaming or podcasts for those interested in politics. 鈥淏ecause Gen Z is so digitally savvy, there鈥檚 more value in these different microcommunities.鈥�.

But time spent is increasing rapidly among existing listeners. In H1 2022, US internet users spent an average of 1 hour, 56 minutes per day streaming music, up 12 minutes from the previous year, according to data from GWI. US internet users also spent an average of 58 minutes listening to podcasts.

In October, the company started managing podcast comments through auto-moderation because the task of approving comments had become burdensome for podcasters. 鈥淲e get a lot of people commenting 鈥� previously, the costs of moderation were just prohibitive for a company like us, so that鈥檚 been a great boon for us,鈥� Spotify CTO Gustav S枚derstr枚m said on the Q4 earnings call.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Though marketing budgets are under scrutiny in this tight economy, it might make sense to consider integrating audio advertising into your marketing mix. That鈥檚 because listener growth is picking up for podcasts and audio formats overall. Audio ad formats also have unique features to help marketers.

Audio generates relatively little ad revenues per listener and time spent. Making the case for investing in audio ads in 2024. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Guide to podcast industry: Top platforms, key audience stats, and ad trends.

But time spent is increasing rapidly among existing listeners. In H1 2022, US internet users spent an average of 1 hour, 56 minutes per day streaming music, up 12 minutes from the previous year, according to data from GWI. US internet users also spent an average of 58 minutes listening to podcasts.

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. 鈥淭hese aren鈥檛 fundamental drops,鈥� said Jason Mander, GWI鈥檚 chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.