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It includes advertising, sponsorships, platform payouts, subscriptions, merchandising, and other revenues from podcasts, audiobooks, and digital music and radio content. It excludes revenues generated on traditional media properties, social or subscription platforms such as YouTube or Patreon, and ticket sales for live performances. Podcast creator revenues are approaching $1 billion.

TV can lead in the activity category while trailing in the device category because TV, like radio and print, is both a physical medium and an activity. Time spent with traditional media applies to both devices and activities: The only thing one can do with a radio, for example, is listen to the radio.

Why this matters: SiriusXM is a unique company in radio and digital audio, offering distinct advertising opportunities through its in-car business. As a public company, the need for growth has forced it to expand into areas like music streaming, which it has struggled to penetrate.

蘑菇AV 4 in 10 marketers had also shifted budget out of TV and radio to fund their growing investments in influencer marketing, per September 2024 Linqia data. Predictions. YouTube could revisit 鈥淥riginals.鈥� While the platforms want serial creator content, most aren鈥檛 willing to pay for their production. YouTube could be an exception as more creators license their content to streaming and CTV services.

Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024. The wide-ranging format鈥攚hich includes streaming music, podcasts, and radio delivered via the internet鈥攆irst surpassed terrestrial radio time spent in 2021.

Terrestrial radio, though declining, still outperforms digital audio in ad revenue per user, creating growth headwinds for Spotify. Spotify鈥檚 non-podcast ad revenues, projected to surpass $1 billion in 2025 (see chart), demonstrate how podcasting and ad-supported content are helping offset these challenges.

Many emerging markets and smaller countries still lean heavily on traditional advertising channels, like TV, radio, and out-of-home. Because of this, they may fall under the radar if digital advertising is the primary lens. Turkey, for example, will see well over $2 billion in ad spending this year, even though its digital ad market has never cracked the $1 billion threshold.

Media and entertainment includes establishments primarily engaged in radio and TV broadcasting (network and station), including educational, commercial, religious, sports, and other radio or TV stations. Includes print media (newspapers, magazines, and classifieds). Also includes establishments primarily engaged in publishing.

It will rely on automated systems to approve algorithm updates and safety features, potentially sidelining privacy teams and risking half-baked feature launches.

Germany鈥檚 aging population has more trust in the media they鈥檙e familiar with, which includes newspapers, radio, and TV, according to connective3. As recently as 2021, for example, 69% of people in Germany were using TV as their main source of news. Digital is gaining fast, though. The chasm between traditional and digital media time was 2:18 in 2018.

At 21.6% of its total outlay, travel companies鈥� share of spending on TV, radio, out-of-home, and print ads almost mirrors the 22.3% national average. Although travel has not abandoned traditional media as much as some other industries, it is still a very small factor for traditional ad publishers, and its spending will fall going forward.

And that, large buckets is traditional TV, radio, print, and digital things. And now you have a case where from last year folks were taking any traditional time and allocating it to digital almost minute for minute. So this year we were expecting Americans to take about 10 minutes of their TV, radio, and newspaper time, traditional, and spend it with digital instead. (06:04):.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

The news: Disney and Universal are suing AI startup Midjourney, alleging copyright infringement. The lawsuit states that Midjourney pirated their content libraries and continues to produce 鈥渋nnumerable鈥� copies of their characters, including Shrek, Homer Simpson, and Darth Vader. Our take: A victory for the studios could cut off AI companies鈥� access to media libraries, accelerate a shift toward paid content licensing deals, and set legal precedents to help web publishers and IP owners protect their content from data scraping.

He has repeatedly advocated to ban drug ads on TV and radio, even as recently as November. The US is one of only two countries (New Zealand being the other) where D2C pharma advertising is completely legal. Kennedy believes lax pharma ad rules have led to an overreliance on prescription medications among Americans.

The news: US pharma imports returned to normal in April after a March stockpiling of drugs and medical products spurred by tariff threats from the Trump administration. The takeaway: Fluctuating tariff threats from the Trump administration means ongoing uncertainty for drugmakers. If the indecision lags for more than a few months, expect some pharma product stockpiling to return.

The trend: The Centers for Disease Control and Prevention (CDC) has lagged on delivering clear and coordinated messaging in recent weeks, creating confusion among consumers, physicians, and drugmakers. Our take: Inconsistency in messaging could result in patients, doctors, and healthcare entities not knowing where to turn for guidance and recommendations. Pharma companies should consider boosting consumer health messaging and offer healthcare providers鈥� science-based materials.