By the numbers: Generative AI (genAI) is set to play a much more important role in holiday shopping鈥攁nd ecommerce overall鈥攁s consumers grow more accustomed to the tech and as retailers rely on it to offer customers a more personalized, relevant experience.
Retailecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.