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Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

However, search still commands a sizable share of digital spending that will be maintained by growth in retail media search. Retail media remains the fastest-growing ad channel. Most of the growth is tied to ever-rising retail ecommerce. Retail media’s valuable first-party data is now being used for ads targeted in-store and in nonendemic channels like CTV.

CPG digital ad spending this year will thus account for a mere 5.4% of total digital outlays in Germany, well below their counterparts in France and the UK. To view the CPG industry digital ad spending forecast, click here. Among industries, too, CPG is the digital laggard.

There are few other events that bring together as many of the world’s top CMOs as Cannes Lions, providing ample opportunity for tech, social, and ecommerce firms to mingle with and pitch their growing (or struggling) ad businesses to the C-Suite. Amazon arrived at Cannes in full force in 2022, and this year will be no different.

As a result, more than a third (34%) of ecommerce retailers in the UK, US, Australia, Canada, Germany, France, Italy, and Spain plan to increase their delivery charges in 2024, per a November 2023 study by ShipEngine and Retail Economics. But consumers don’t want to pay extra for delivery.

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.

And the correct answer is France. There are 48 Pret a Manger in France. And there was a lot-. Carina Perkins (23:03):. I was going to say France, and then I thought surely not because French have-. Bill Fisher (23:06):. Well, exactly. That's what everybody thought. Carina Perkins (23:08):. ... so many many local patisseries, right? Bill Fisher (23:09):. Yeah.

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