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Growth of total media ad spend in Southeast Asia will remain elevated from its pre-pandemic levels, but digital ad spending will finally say farewell to double-digit growth this year. Meanwhile, India will top the worldwide ranking in both total media and digital ad spending growth.

In 2023, Southeast Asia will remain a growth leader in digital users. Paradoxically, while its smartphone adoption will soon approach 90% among internet users, only slightly more than 60% of the population will be internet users this year.

For the third year in a row, ecommerce sales in Southeast Asia will grow faster than in any other region of the world. This is likely the final year of Southeast Asia鈥檚 long boom, but for now, the region stands out in a world of rapidly declining growth.

Total and digital ad spending growth in Southeast Asia will be healthy in 2023, but the region鈥檚 ad market remains small when compared with global peers. Its potential, however, is enormous.

Its penetration in Southeast Asia, Latin America, and the Middle East and Africa exceeds its worldwide figure. Conversely, X (formerly Twitter) and Snapchat are particularly weak in those regions. Click here to view our full forecast for social network user penetration, by country and by platform. If TikTok is banned in the US, its business will rely heavily on Latin America and Southeast Asia.

Southeast Asia is one of the leading regions in terms of penetration, but Asia-Pacific as a whole lags. Nearly 2 in 5 internet users in both Latin America and the Middle East and Africa will use TikTok at least once a month this year, per our forecast. In North America, more than 1 in 3 will use the platform monthly.

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Consequently, feature phone ownership (9.5%) for this region was tied for No. 2 globally with South and Southeast Asia, just behind Central and Eastern Europe (10.7%). Similarly, smart wristband ownership in the Middle East and Africa region trailed all other regions. At 9.0%, it was about half the rate of ownership in East Asia and Oceania, which was the global leader at 18.1%. Egypt.

Emerging markets from Southeast Asia and Latin America will fill out much of the rest of the top 10. India and South Korea will be the only two countries in the top 10 for both ecommerce growth and total ecommerce sales. Click here to view our full forecast for retail ecommerce sales growth, by country. Our country-level projections have not changed much in 2024.

Levi Strauss excludes tariff impact from forecast: The uncertainty and upheaval from the latest duties are making it impossible for the retailer to nail down a mitigation strategy.

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A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown

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The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users鈥攃hallenging traditional streamers and YouTube鈥檚 own Premium model.

Brands whose social strategies revolve around jumping on trends risk becoming part of a sea of sameness. Instead, brands looking to create shareable content should consider strategies that are specific and unique to them. Social media consultant Rachel Karten predicts a future where brands invest in 鈥渢rend-agnostic鈥� strategies that are rooted in a brand鈥檚 own characters and storylines.

It鈥檚 a strategy that should build trust with prospective customers amid the sea of medical misinformation flooding social media. Look to D2C healthcare and pharma companies as digital innovators. Consumer-focused brands are prioritizing a convenient online experience with an emphasis on price transparency (which is easier when insurance isn鈥檛 accepted).

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These policies represent a sea change鈥攐r, as The Wall Street Journal described it, 鈥渁 profound vibe shift鈥濃�攊n social media content moderation. They are also an acknowledgment that earlier methods of policing content were ineffective and potentially biased in numerous ways:. They were costly and unsustainable. On YouTube, for every minute of real time, there are over 30,000 minutes of video to review.

Samsung Ads expands its partnership with Magnite: The integration of Magnite Access boosts audience targeting and global campaign agility across Samsung TV Plus.