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Apparel brands and manufacturers fear hit from Trump tariffs: The duties will disproportionately affect the industry, as 97% of the apparel and shoes sold in the US is imported from countries like China and Vietnam.

In much of Southeast Asia and Latin America, its penetration is at or above 70%. Over half of the world is now using a social network. 82% of internet users will use social networks this year, and most of them will be in Asia-Pacific. Social network user growth will be low from now on, but the cumulative increases remain enormous.

Western Europe鈥檚 retail sales growth will tick up slightly in 2025, and major markets like India, Southeast Asia, and Latin America will continue on their previously expected trajectories. Ecommerce sales growth worldwide will decline this year but rebound in 2026. China heavily drives the worldwide ecommerce figures.

The cuts are part of a global restructuring that also affects South and Southeast Asia, with the company claiming over 85% of takedowns already happen via automation. The move comes as the U.K.鈥檚 Online Safety Act ramps up pressure on platforms to curb harmful content. Zooming out: It鈥檚 not just TikTok.

Ethical production in a sea of scraping: Marey is trained only on open-source data, according to the startup. Training data for models from Stability AI, Runway, and Midjourney allegedly includes web-scraped data, leaving generated content more vulnerable to copyright infringement lawsuits.

This shift to satellite could accelerate geo-targeted campaigns in rural areas, outdoor destinations, and even in the open sea鈥攑laces where mobile ads rarely reach. Satellite-supported messaging through apps like WhatsApp and X also creates  platforms for lightweight, persistent brand engagement, even in remote, low-bandwidth scenarios.

Retail platforms in regions like Latin America and Southeast Asia may offer less competition and more growth potential, especially for brands looking to establish an early footprint. Related 蘑菇AV reports:. Worldwide Retail Media Ad Spending 2025 (蘑菇AV subscription required). Impact of Tariffs on US Retail Media Ad Spending(蘑菇AV subscription required).

In Q1 2025, Latin America and Southeast Asia accounted for the biggest share of short-form drama app downloads globally, at 27% and 24%, respectively, according to Sensor Tower data. These regions also represented the fastest-growing market for downloads, increasing by 69% and 61% YoY, respectively, per Sensor Tower.

While there鈥檚 no getting around the fact that the US and China are the two largest markets for luxury goods, companies should deepen their presence in fast-growing regions like the Middle East, India, and Southeast Asia, where there is strong interest and a rising number of affluent customers. Brands also can鈥檛 afford to play it safe with design.

The deluge of applications is making it increasingly difficult for recruiters to find qualified candidates in a sea of nearly identical submissions. AI鈥檚 vicious cycle: Recruiters now depend on AI to screen, interview, and assess as applicant numbers grow. LinkedIn鈥檚 AI agent helps screen r茅sum茅s and recommends top candidates.

Aiming for authenticity in a sea of AI: As AI fatigue sets in, tools that can replicate professional photo and video output that鈥檚 publication ready can drive down advertising production costs, or at the very least accelerate ideation with precise, high-quality assets.

Farmers in Brazil, the world鈥檚 top coffee exporter, have struggled with damaging frosts and severe droughts, while attacks on commercial vessels in the Red Sea have forced some coffee shipments to detour around the Cape of Good Hope鈥攅xtending delivery times and adding shipping costs. Orange growers in Florida face similar headwinds.

But while Omnicom and IPG expected the merger to come in the second half of 2025, the FTC鈥檚 latest push against ad boycotts could complicate things, as the update comes amid a sea of struggles for advertisers navigating a volatile political climate.

But exports to Association of Southeast Asian nation (ASEAN) countries more than made up for that decline, rising 20.8% YoY thanks to surging demand from countries such as Indonesia (up 37%) and Thailand (28%). Temu and Shein are shifting their ad budgets from the US to Europe in a bid to quickly gain market share before those countries also limit duty-free purchases.

In several regions鈥攕uch as Latin America and Southeast Asia鈥攏o country will do so. Outside of China, digital advertising has enormous headroom for growth in much of Asia-Pacific. Click here to view our full forecast for digital ad spending penetration by country and region.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Zooming out: The settlements come amid a sea of legal battles for Google that are chipping away at its market position. A federal district court judge ruled for a second time last month that Google maintains an illegal monopoly in ad exchanges and ad servers used by publishers to manage ad inventory.