蘑菇AV

While Google faces mounting pressure from Bing鈥檚 ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.

The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

The news: The UK鈥檚 Competition and Markets Authority (CMA) proposed giving Google a 鈥渟pecial market status鈥� for its dominance in search and search marketing, which would open the company up to even more regulation and oversight. The CMA鈥檚 blog post on its investigation reads like a roll call of criticisms of Google鈥檚 market power.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

Puma might also consider expanding the campaign into different digital channels鈥攕uch as growing its search engine marketing efforts, investing in display advertising, and focusing on mobile advertising鈥攖o reach customers at as many touchpoints as possible.

Last week鈥檚 announcements by Google to expand its AI search experiences came with big changes for advertisers. Google will offer more ads in AI Overviews and is also testing ads in its fully chat-based AI Mode.