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The news: Media giant Paramount Global is undergoing a 鈥渞estructuring and streamlining鈥� of its top-heavy management while simultaneously laying off several dozen staffers this week. Longtime CBS executives Kelly Kahl (president of CBS Entertainment) and Thom Sherman (senior EVP of programming) are out.

Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly. Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens.

For consumers, Netflix made improvements to the picture quality for ad-tier watchers and added the ability to watch on two devices simultaneously. Netflix said it鈥檚 making more on a per-user basis for its ad-supported tier than its standard subscription. 鈥淭hat鈥檚 why Netflix is doing all of these things to make [its] ad tier better,鈥� said Goldman.

To combat this, Macy's plans to expand its online marketplace by adding 2,000 brands in 2023, while simultaneously planning to shutter 125 locations over the next three years. Best Buy reported a similar trend, with US sales falling almost 10% due to soft spending on computers, phones, home theaters, and appliances. However, it noted growth from videogaming products and tablets.

鈥淎nd with this one, we wanted to [launch] simultaneously in the metaverse and in real life.鈥�. The collection, and its digital counterpart on Roblox, features 76 pieces across clothing, swim, sleepwear, and accessories. 鈥淔or us, Roblox is a strategy that helps us meet consumers where they are,鈥� said Park. 鈥淚t鈥檚 coexisting. It鈥檚 not a commercial venture. We want to engage, not market, to customers.鈥�. 3.

In 2023, more providers could roll out programs like Klarna鈥檚 rewards club, which lets customers earn points simultaneously with Klarna and with retailers鈥� own programs. Read the full report.

A blockchain-based payment can clear, authorize, and settle simultaneously in real time, anytime鈥攚hile transparently automating record-keeping and cutting costs. Payment goliaths are joining upstarts to lay the tracks. Upstart Ripple鈥檚 blockchain network has shaken up a cross-border space dominated by the Society for Worldwide Interbank Financial Telecommunications (SWIFT) messaging network.

As targeting evolves, AI will help fill gaps in addressability, our analyst Evelyn Mitchell-Wolf said, and marketers will be able to balance AI for advertising technologies that simultaneously prioritize consumer privacy and data protection. For more insight and perspectives on the three A鈥檚 of advertising, watch the full Meet the Analyst Webinar below:.

Whilst you can be second screening, you have to engage and do some kind of action to get them off your screen. So another reason I think why they can have an impact and just move that needle a little bit. Marcus Johnson:. Mm-hmm. It's a fair argument.

Multisearch: A new Search feature uses Google Lens to allow smartphone users to search using text and images simultaneously. It鈥檚 powered by Multitask Unified Model (MUM), a generative AI system that can synthesize data from a combination of text, photos, and videos. A 鈥淢ultisearch near me鈥� upgrade will launch globally in a few months, expanding the tool for local business searches.

There鈥檚 a question that鈥檚 happening right now with major retailers [about] how much can they insource versus outsource, and how can they leverage essentially one major campaign and then create assets for so many different channels simultaneously?

While it鈥檚 not free money, it does monetize the time and attention of an existing user base while simultaneously collecting more first-party data鈥攁 virtuous cycle that makes the platform more and more valuable to future advertisers.

One other thing from your research I wanted you to explain for the listeners as well was a line where you say, "Second screening could be a threat." Tell us what you mean by this. Debra Aho Williamson:.

Second screening doesn鈥檛 happen in stores. Another benefit of in-store retail media is a more attentive audience for ads. Gen Zers and millennials who bury their noses in smartphones the instant a TV commercial comes on tend to browse physical stores with their eyes up. In-store retail media is well-suited to non-endemic advertisers.

While the government is attempting to curb consumer spending, it鈥檚 simultaneously cushioning consumers鈥� discretionary income. The repayment slowdown doesn鈥檛 appear likely to hurt lenders too badly. Many banks have been slow to pass on higher interest rates to instant-access savers. Though the move has been highly criticized, it undoubtedly helps their bottom line.

It was an admission that what they had before wasn't working quite as well because it was processing data sequentially and now it'll be able to process data simultaneously and become more accurate. (12:55):. But one of the interesting data points from its release was they noted that they have rolled out Just Walk Out technology in 170 third party locations, and that's not just in the US.

That can simultaneously deepen customer relationships and expand brand awareness and reach. Move up the funnel to focus on discovery. Marketplaces are expanding further into social channels through their retail media networks. This will be an important route for targeting Gen Z. Lean into generative AI鈥檚 potential.

These offerings help D2C brands efficiently reach valuable audiences鈥攊ncluding existing brand and category buyers鈥攁nd can grow brand awareness and measure attribution simultaneously. Streaming TV is a pricier but effective means of growing brand sales.

Media users frequently consume more than one format simultaneously. If someone spends an hour watching TV, for example, and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium and, hence, as 2 hours of total media time. Smartphone penetration in Canada is almost the highest in the world.

The answer is now that we can't spend time on anything and focus on anything, and we really have to be doing multiple things simultaneously, including following like a baseball game and a soccer game at the same time. So the platforms that are going to allow us to follow the most simultaneous events, often live sports generally are going to be the ones that are going to win out. Marcus Johnson:.

New digital out-of-home (DOOH) ad formats are also using QR codes to make their screens interactive and even browsable, turning mcommerce into a multiscreen experience. Read Next. Sources. Assurant. Bizrate Insights. Bond Brand Loyalty. Dynata. EY. Klarna. Mobile Ecosystem Forum (MEF). On Device Research. Phys.org. Piper Sandler. PYMNTS.com. sticky.io. Visa.

Unlike Netflix, Disney+ does allow ad-supported viewers to stream premium-quality video on up to four devices simultaneously. That should give Netflix pause as Disney+ cements itself as the region鈥檚 second-most popular paid streaming platform. The digital video ad experience leaves much to be desired.

Make simultaneous bill payments: Schedule or send a series of bill payments without navigating to additional pages for billers already set up. Stop check: Request to stop a payment on a physical check before the payee deposits it. Must be requested in mobile app and based on check number. Photo biller setup: Automatically add a bill payee within the app by taking a picture of the paper bill.

And Marcus, it's interesting you're talking about second screening there, which I had an interesting stat on that. Second screening or multi-tasking, digital multi-tasking, we estimate about 84% of online individuals are digital users are second screeners. And that really does continue to grow.

They are simultaneously juggling a whole lot of really difficult decisions. They have incredibly valuable assets, but some are heading down and some are heading up and how they're going to resolve all of this while fighting it out with other interested parties that also know the situation is complex and maybe they don't want to deal with it.