蘑菇AV

Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly. Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens.

Moreover, advertisers can multi-home鈥攖he practice of using multiple platforms or services simultaneously rather than relying on a single provider鈥攂y using Google鈥檚 DV360 alongside other platforms like The Trade Desk or Amazon DSP. Google鈥檚 ad products are widely adopted because they provide superior functionality and results鈥攏ot because of monopolistic behavior. #4: Low Barriers to Entry for Rivals.

That鈥檚 despite experiencing 鈥渁 slowdown of the economy and a slowdown of the home-furnishing industry, almost 蝉颈尘耻濒迟补苍别辞耻蝉濒测,鈥� in all of its markets, said Jesper Brodin, CEO of Ingka Group, Ikea鈥檚 largest franchisee. Ingka invested 鈧�2.1 billion ($2.3 billion) in 鈥渟ubstantial鈥� price cuts, along with another 鈧�1.3 billion ($1.4 billion) on new and existing stores and digital upgrades.

In many ways, WBD is trying to do just that: (eventually) charging users more for a secondary library of content they may not consume鈥攚hile simultaneously taking some content off the platform and licensing it to the likes of Roku and Tubi. At launch, JB Perrette, president and CEO of global streaming and games at WBD, highlighted the current 鈥減eak confusion鈥� era in streaming.

Second-screening plays a role in TikTok鈥檚 high engagement. Netflix estimates that 70% of viewing time for its content happens on TVs, per Finances Online. This is likely the case for other similar platforms, as even a large proportion of time spent on YouTube happens on connected TVs.

Ads that appear simultaneous to the content are more difficult for ad blockers to detect, which YouTube has been cracking down on more this year. Why it鈥檚 important: Intrusive ads may increase the chances of a viewer switching channels or potentially turning off the livestream altogether.

For consumers, Netflix made improvements to the picture quality for ad-tier watchers and added the ability to watch on two devices simultaneously. Netflix said it鈥檚 making more on a per-user basis for its ad-supported tier than its standard subscription. 鈥淭hat鈥檚 why Netflix is doing all of these things to make [its] ad tier better,鈥� said Goldman.

Key stat: 89.6% of US Gen Zers look at a second screen while watching any form of TV, per our February 2024 forecast. That鈥檚 more than any other generation. What it means: Gen Zers have the time and know-how to be more digitally active than older generations, relying on smartphones as a prominent source of communication and connectivity to online trends.

鈥淎nd with this one, we wanted to [launch] simultaneously in the metaverse and in real life.鈥�. The collection, and its digital counterpart on Roblox, features 76 pieces across clothing, swim, sleepwear, and accessories. 鈥淔or us, Roblox is a strategy that helps us meet consumers where they are,鈥� said Park. 鈥淚t鈥檚 coexisting. It鈥檚 not a commercial venture. We want to engage, not market, to customers.鈥�. 3.

In 2023, more providers could roll out programs like Klarna鈥檚 rewards club, which lets customers earn points simultaneously with Klarna and with retailers鈥� own programs. Read the full report.

As targeting evolves, AI will help fill gaps in addressability, our analyst Evelyn Mitchell-Wolf said, and marketers will be able to balance AI for advertising technologies that simultaneously prioritize consumer privacy and data protection. For more insight and perspectives on the three A鈥檚 of advertising, watch the full Meet the Analyst Webinar below:.

鈥淧eople鈥檚 attention is very divided even when they are watching a show,鈥� Benes said; more than three-quarters (77.2%) of the US population are second-screen users, according to our February 2024 forecast. Placement transparency and brand safety and suitability are the next biggest challenges to campaign measurement.

A blockchain-based payment can clear, authorize, and settle simultaneously in real time, anytime鈥攚hile transparently automating record-keeping and cutting costs. Payment goliaths are joining upstarts to lay the tracks. Upstart Ripple鈥檚 blockchain network has shaken up a cross-border space dominated by the Society for Worldwide Interbank Financial Telecommunications (SWIFT) messaging network.

With multiscreen functionality and better integration with car systems in the newest version of CarPlay and better integration of media in Android Automotive, it鈥檚 likely that media and ads will become more customized for cars. This may lead to additional mobility-conscious video ads, as well as native display ads on heads-up displays and dashboards. Predictions.

And NBCU鈥檚 offerings, which included a multiscreen view on Peacock and coverage by major NBC names like Kenan Thompson and Colin Jost received widespread praise. What it means: Live sports will continue to play an important role in the battle for CTV ad dollars.

GenAI has simultaneously made media quicker and easier to manipulate鈥攁nd for that content to appear more convincing. The social platforms will struggle to keep up. The scope and complexity of AI-generated misinformation could overwhelm their content moderation teams and programs. Staffing cuts have decreased the size of content moderation teams.

There鈥檚 a question that鈥檚 happening right now with major retailers [about] how much can they insource versus outsource, and how can they leverage essentially one major campaign and then create assets for so many different channels simultaneously?

鈥淎dvertisers should proceed by continuing to leverage third-party cookies where effective, while simultaneously accelerating the development and implementation of innovative, cookieless strategies,鈥� said Gareth Cleevely, executive vice president of business strategy at Dentsu.

One other thing from your research I wanted you to explain for the listeners as well was a line where you say, "Second screening could be a threat." Tell us what you mean by this. Debra Aho Williamson:.

While the government is attempting to curb consumer spending, it鈥檚 simultaneously cushioning consumers鈥� discretionary income. The repayment slowdown doesn鈥檛 appear likely to hurt lenders too badly. Many banks have been slow to pass on higher interest rates to instant-access savers. Though the move has been highly criticized, it undoubtedly helps their bottom line.

Second screening doesn鈥檛 happen in stores. Another benefit of in-store retail media is a more attentive audience for ads. Gen Zers and millennials who bury their noses in smartphones the instant a TV commercial comes on tend to browse physical stores with their eyes up. In-store retail media is well-suited to non-endemic advertisers.

Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly. Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens.

There are just so many different places that that role is being asked to go simultaneously, which means that's just very difficult to say, "Okay, you're going to find somebody who's good at all of those things and is being asked to do more and more every single year.". Marcus Johnson (00:39):. Hey gang, it's Tuesday, August 27th.

That can simultaneously deepen customer relationships and expand brand awareness and reach. Move up the funnel to focus on discovery. Marketplaces are expanding further into social channels through their retail media networks. This will be an important route for targeting Gen Z. Lean into generative AI鈥檚 potential.

These offerings help D2C brands efficiently reach valuable audiences鈥攊ncluding existing brand and category buyers鈥攁nd can grow brand awareness and measure attribution simultaneously. Streaming TV is a pricier but effective means of growing brand sales.