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As the name suggests, one-click checkout allows customers to hit just one button to complete their purchase; it鈥檚 offered by retailers including Shopify and Amazon and payment providers like Revolut and PayPal.

Whether you want to call this new phase C2C, (connect-to-consumer, coined by Shimona Mehta, managing director, EMEA at Shopify) or D2C 3.0 (as explained to Forbes by Bryan Mahoney, co-founder and CEO of Chord), the core of the strategy is the same: connect with the customer in the right place, at the right time, in the right way. Here are four ways D2C brands can employ this strategy. 1.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience. The Power of Generative AI in the Buyer鈥檚 Journey (Insider Intelligence subscription required). Methodology: Data is from the January 2024 IBM, "2024 Consumer Study: Revolutionize retail with AI everywhere." 20,000 adults ages 18+ worldwide were surveyed online during September-October 2023.

Shopify has contributed greatly to the success of D2C because it lowers the cost of entry for brands to sell online. But increasingly, many DNVBs are experimenting with brick-and-mortar as consumers flock back to in-store shopping. Notably, Warby Parker is on track to open 40 stores by the end of this year, each of which the company expects to generate an average of $2.1 million in annual revenues.

While Big Tech behemoths Microsoft and Google raced to incorporate generative AI into their search engines, companies like Instacart, Shopify, Klarna, and streetwear company Snipes were experimenting with how the technology could be useful to the retail industry.

Today鈥檚 retail media networks fall into five categories: digital marketplaces or platforms (Amazon, Shopify, Etsy), mass merchandise or department stores (Walmart, Target, Macy鈥檚), category specialists (The Kroger Co., CVS, The Home Depot), commerce intermediaries (Uber, Instacart, Gopuff), and other commerce verticals (Expedia, Klarna, Marriott).

Players like Shopify are investing heavily in merchant services tools to offset slowing ecommerce growth and diversify revenues. This is driving competitors to bolster their own offerings: Amazon has built out a slew of seller services, including Buy with Prime, revenue-based financing, and Seller Wallet. Walmart has begun adding SMB tools, too.

They also have the partnership with TikTok that can bring sales back to Shopify, and going through their payments and so on. I think the one struggle is going to be the logistics part of it, which they have just walked back on. Because when I buy something on Shopify, and I recently did buy something through Shopify's app, their marketplace because they had this.

In fact, nearly half (48%) of Gen Zers say they would start shopping earlier if retailers rolled out deals and promotions earlier, compared with 28% of the total US population, according to Shopify. Gen Z consumers also plan to buy 70% more gift cards than older generations this holiday season, per Blackhawk Network.

The mid-2023 launch of the government-operated instant payment system FedNow and mounting customer interest will widen availability: Nearly a third of US retailers are exploring the tech, per a June 2022 PYMNTS.com survey, and providers like Shopify are adding support. Buy now, pay later (BNPL).

While players like Amazon, Shopify, and H&M have all recently announced layoffs, Mercado Libre鈥檚 strong financial discipline over the past few years helped it stave off any potential job cuts. The company鈥檚 decision to not over-hire, or over-spend, during the pandemic, has given it a 鈥渃ompetitive advantage,鈥� said CFO Pedro Arnt during the Q4 earnings call.

TikTok鈥檚 partnerships with Shopify and other third-party ecommerce platforms allow US merchants to integrate their product catalogs into a storefront, add product tags to videos, and provide in-app checkout via a pop-up browser.

Retail marketplaces like Amazon, Walmart, and Shopify have incorporated generative AI into their platforms to help merchants and consumers alike, while companies like The Coca-Cola Co. and Abercrombie & Fitch are even using it to develop new products. The lesson: ChatGPT introduced the world to generative AI, and the explosion it set off will have rippling effects for years to come.

TikTok has also partnered with Shopify for a pilot enabling select merchants with a TikTok For Business account to create product catalogs synced to their ecommerce platforms. In December 2021, TikTok launched its first live shopping event in the UK鈥攖he first outside of Asia-Pacific.

He launched this brand two years ago with Shopify, but almost immediately set up this Walmart partnership and was available in stores.

Yeah, I don't think this is far off from stuff that Shopify has already done. I know I've talked on this podcast before about how much Shopify has worked with creators to sell their own products, so they're no stranger to that creator aspect, that advertising aspect. And so I could definitely see them sort of shifting that into, I don't know, standardization space, ad tech space. Okay.

Dress the Population implemented Obviyo Recommend (powered by Amazon Personalize) to create a hyper-personalized product recommendation app for Shopify. Developers built and deployed curated recommendations and intelligent user segmentation at scale, resulting in a 27.9% increase in conversion rates. Improve retention rates.

Those companies include Impact, Jellysmack, Shopify, OnlyFans, Creator Cash, and Linktree, among others. Kajabi, which primarily offers online course services for creators, said in March that creators had earned $5 billion in lifetime gross merchandise value (GMV) by selling digital goods. There is a long tail of other revenue streams and smaller creator-focused firms.

Now, people may not know BigCommerce because they're a little smaller than a company that they may know, and that's Shopify. They're very similar in many ways. And the bottom line is that these companies are also serving those small to midsize businesses. And guess what?

Walmart makes a huge acquisition in hopes of taking on Amazon鈥檚 retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart鈥檚 prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial鈥� Most Interesting Retailers List, a monthly ranking revealed on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Especially in this instance, the Shopifys of the world, that could help you with plug and play so you could put up your website more quickly and not have to worry about some of the operational things. Because it's true, there are so many costs to a digitally native brand that I think was lost on people.

But I think what's going to really have a really powerful effect on not just the retail media ecosystem, but just the US consumer experience of shopping online is going to be determined in large part by aggregators like CitrusAd, like a Criteo, like potentially Shopify or The Trade Desk, because they will have an outsized impact on what's searching and what shopping looks like on online for the foreseeable

Whether it's with, I don't know, a Walmart or an Instacart or a Shopify or someone else, this is a potentially really big move especially because the real big question floating over social media as a space is how integral can it be in digital shopping journeys? I think Pinterest's partnerships with those two giant companies are potentially a big piece of helping us answer that question.

And to compete with an ever-growing and super cluttered group of companies, so like Targets and Walmarts of the world, but also the delivery systems, the Ubers and DoorDashs, plus the Shopify style platforms that are also offering this service. I think it's a dud. blake droesch:.

I think he's partnered with Shopify. Andrew Lipsman:. He might not be, but he is in Target. Sara Lebow:. And Walmart. Okay. In the interest of time, we won't linger on Logan Paul Energy drinks. Still can't remember if that one's Logan or Jake. Andrew, what is a campaign that captured your attention? Andrew Lipsman:.