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Smart glasses were a dominant trend at this year's CES, where they far outnumbered other wearable devices like smart rings. The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

Slower user growth is also why Meta is spending aggressively to launch new social media products like Threads and expanding into wearables and virtual reality. Meta’s unparalleled size insulates it from smaller platforms, but this quarter gave them a moment in the spotlight.

And again, for me, the closest parallel are smartwatches. So they weren't the first smartwatch with the Apple Watch. I think [inaudible 00:14:52] may have been the first one, but in 10 years they totally dominated the market to the extent that they outsold just regular digital watches. So yeah, I would expect Apple, possibly Google, even Samsung to get in on this market.

Personalized pricing and discounts: GenAI tools can help life insurers better analyze data from wearables like Fitbits, which some insurers already offer discounts for wearing, per the American Hospital Association. With these analytics, life insurers can offer personalized pricing to customers who maintain healthier lifestyles, incentivizing healthier behavior and reducing risks of expensive claims.

The news: China is expanding its national trade-in program to include consumer electronics such as smartphones, tablets, and smartwatches—a move that may boost sales in the near-term but is unlikely to drive long-term economic recovery. A bigger problem to solve: Beijing has been noticeably reluctant to deliver the widespread stimulus measures necessary to buoy consumer confidence and unlock spending.

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

Dedicated voice assistant wearables flopped, pushing AI startup Humane to pivot its Ai Pin into a software offering. Zooming out: We expect that market share for voice assistants will remain relatively flat this year, with Alexa’s user base forecast to grow 2.6% YoY, Siri’s 3.3%, and Google Assistant’s 4%, per our forecast.

The companies with the most popular products and largest user-base stand to benefit from AI’s transition away from browser apps to personal computers, smartphones, and wearable devices. AI meets search: The most impactful development in 2024 is AI’s shift into the search market.