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Worldwide sales of personal luxury goods are on track to surpass the half-trillion mark in 2028. Sales growth will pick up the pace starting in 2025. Worldwide luxury sales will eke out 3.2% growth in 2024. Except for the pandemic year of 2020, when sales fell by 19.3%, this is the smallest gain we’ve seen since we started tracking the metric in 2018.

Most RMN ads appear close to the point of purchase, so advertisers have reservations about how much of the attributed sales would have happened regardless. Enter incrementality: a KPI that isolates additional sales or engagement generated by a campaign.

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

With a projected $58.89 billion in sales in 2024, Mexico’s retail ecommerce market is the second-largest in Latin America. Brands and retailers that understand the nuances of Mexico’s diverse shopper base—along socioeconomic and geographic lines—stand to differentiate themselves in a highly competitive market and win consumers’ hearts, minds, and wallets.​ This deck will:​.

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Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Douyin investments are helping P&G shore up China sales: It’s taking advantage of the platform’s popularity among deal-seeking shoppers to boost its brands’ profiles.

AI-powered search and AR try-ons promise a smoother buying journey, but with social commerce on the rise, Google has to fight for attention.

Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

Social commerce penetration is highest among the 18-to-24-year-old cohort, per our forecast: 60.7% of the population in this group will be social buyers in 2024, and the share will rise to nearly 65% in 2027.