蘑菇AV

Contact/demographic data. Name, job title, job function, phone, email, department, and social profile. Firmographic data. Company revenues, industry, number of employees, North American Industry Classification System (NAICS) codes, office locations, and competitors. Technographic data. IT infrastructure, applications (used or installed), and contract and/or renewal dates. Intent/behavioral data.

Declining sentiment among Hispanic consumers has led to fewer 鈥渂eer occasions,鈥� Constellation CEO Bill Newlands said on the company鈥檚 Q4 earnings call鈥攁 particular problem since the demographic accounts for half of its business.

But not all conversation is good conversation, especially for brands that are trying to reach key demographics who are more likely to avoid those whose beliefs they don鈥檛 align with. More people are talking about American Eagle鈥攂ut the discussion might harm, not help, the company. When in doubt, test messages carefully.

That鈥檚 especially true in the travel and lifestyle verticals among younger demographics, highlighting the platform鈥檚 potential to drive consumption in China. The social platform has proven to be a tastemaker, inspiring travel and other lifestyle aspirations. This comes at a time when more tourists from China are flocking to overseas destinations, with the platform fueling travel ideas.

The retailer achieved that shift by leaning into social media and influencer marketing to reach its target demographic, as well as investing in ecommerce, closing underperforming stores, and opening more off-mall locations. The plan: Abercrombie鈥檚 results reflect a retailer that has executed well on the Always Forward Plan it mapped out in 2022.

The news: Anime is gaining popularity across the globe, per a recent Dentsu report highlighting anime viewership trends, proving that marketers who haven鈥檛 yet paid attention to the medium need to tap in. 50% of Gen Z watches anime weekly, with 14% watching daily. Millennials also tune in frequently, with nearly half (48%) watching daily or weekly. Our take: Savvy marketers will pay attention to anime as a prime chance to reach the demographics driving the future鈥攂ut going beyond a surface-level understanding of the medium will determine which marketers succeed and which fall behind.

Brands can now reach consumers based on behavior and intent, not just demographics. This drives more meaningful shopper engagement through conversation and context. Conversion driven by conversation. The collaboration marks a broader shift in how advertisers approach relevance.

Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.

Behavioral shifts: Constellation has also flagged shifting consumer behavior among a key demographic. Last quarter, CEO Bill Newlands said Hispanic consumers鈥攚ho account for about half of its beer sales鈥攚ere pulling back on discretionary spending due to concerns over the Trump administration鈥檚 immigration policy.

Foster community across favored social platforms, such as TikTok, by partnering with the creators and influencers that speak to this demographic. Start the transition from SEO to AI optimization.

Advertisers on platforms like TIkTok can tap into passionate fan communities alongside TikTok鈥檚 younger demographics for more targeted campaigns. Advertisers should capitalize on real-time sports moments that generate high engagement and are culturally relevant, positioning brands within trending conversations at the intersection of sports, entertainment, and social media.

Upcoming reports and interactive charts will explore UK consumer data, along with a deep dive into subcategories and demographics. For our methodology and the specific personal care and beauty categories we covered, please refer to the final section of this report.

Retail has always spent heavily on social media, but heavy spending on social ads by Shein and Temu has driven the rest of the retail industry to spend more there as well. Similarly, traditional CPG companies continue to spend heavily on social media to compete with D2C and white-label players. The link between display and video advertising is tight.

How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media鈥攖urns out everyone鈥檚 on Facebook鈥攁s well as through other channels.

Analyst insight: 鈥淭he consumer base, especially Gen Z shoppers, will abandon brands that fail to deliver on social commitments,鈥� said demographics analyst Christina Obolenskaya. 鈥淚t isn鈥檛 enough for brands to hop on to marketing trends during Black History or Pride Month鈥攚ider racial and gender-inclusive efforts need to be year-round considerations.鈥�.