蘑菇AV

This dual achievement is particularly notable as competitors Ulta and Target lost share with the crucial Gen Z demographic during the same period. 5. Ben & Jerry's. Ben & Jerry's earned the fifth spot as the ice cream brand seeks investors to separate from parent company Unilever amid disagreements over politics and social issues.

Time spent on social media by US users is set to plateau in 2025. But there are substantial differences in how different age groups spend time on social platforms.

How social media fits into the marketing mix for smaller firms: We look at the ways four community and regional financial institutions are humanizing their brands on social media鈥攖urns out everyone鈥檚 on Facebook鈥攁s well as through other channels.

Analyst insight: 鈥淭he consumer base, especially Gen Z shoppers, will abandon brands that fail to deliver on social commitments,鈥� said demographics analyst Christina Obolenskaya. 鈥淚t isn鈥檛 enough for brands to hop on to marketing trends during Black History or Pride Month鈥攚ider racial and gender-inclusive efforts need to be year-round considerations.鈥�.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

While Discord doesn鈥檛 disclose age demographics, surveys suggest 15%, or 30 million, of its 200 million monthly active users (MAUs) are under 18, per TechSpot. OpenAI鈥檚 ChatGPT is restricted to users 13 and older under its terms of service. Exact under-18 usage is unclear, but its widespread adoption in education suggests significant youth engagement.

When Southwest Airlines announced they were charging for bags, Amtrak posted on X, 鈥淕uess we鈥檙e the only ones doing free baggage now.鈥� The post, followed by more info on Amtrak鈥檚 baggage policy, is an example of what Amtrak senior manager of social media Nicolle Lopez calls its infotainment strategy, designed to educate and entertain at the same time.

Yet shoppable media on retail and news websites hasn鈥檛 proven to be popular with any demographic. Consumer sentiment around shoppable media. QR codes in TV ads are the most familiar type of shoppable media.

Creators need to entice varying demographics across platforms鈥攏ot all vertical video viewers want TikTok-esque content. Business as usual for marketers: Most marketing firms are proceeding with TikTok partnerships and continue to invest in TikTok integrations despite the looming ban, per CNBC. President Donald Trump told Reuters on Sunday, 鈥淲e have a lot of buyers. There鈥檚 huge interest in TikTok.

Why it matters: Short-form video platforms have become significant drivers of music discovery across demographic groups and regions. According to 2023 Nielsen data, Black US consumers primarily discover new music through video platforms like YouTube (55%) and social media channels (53.5%).

How advertisers adapt: If platforms lose the ability to collect data from and target ads to minors, advertisers will experience significant signal loss when looking to reach young consumer demographics. That loss could cause marketers to shift budgets elsewhere and adjust strategies.

VR user penetration will hit critical levels across key demographics, and AR is gaining ground through mobile and social media. The tipping point will present new opportunities and challenges for advertisers. AR鈥檚 expansion is transforming the consumer landscape, with mobile devices leading the charge.

Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. Social media is the most popular activity in the region across demographics. The difference in adoption rates between gender, age, and income is less than 2%.

EU regulators have had a much heavier hand when dealing with the social media giant than US regulators, so rulings like the EU鈥檚 may send Meta into a years-long spiral that could spell its decline.

Gen Z is a key demographic for Pinterest; according to the platform, 65% of its 2025 priorities are driven by Gen Z. While millennials will make up its largest userbase in the US (28.7 million) next year, per our forecast, Gen Z is its fastest-growing demographic; we expect Pinterest to have 24.4 million Gen Z users next year, a 4% bump YoY.

Instagram is the third most-used social media platform among US teens, with an average daily usage of 0.9 hours, trailing behind YouTube and TikTok, per Gallup. Facebook's daily engagement among teens is significantly lower at 0.3 hours, indicating that the platform is less popular with the younger demographic compared with other social platforms.

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major gaming sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Regulators have also restricted platforms鈥� ability to collect data from minors, limiting advertisers鈥� access to sought-after demographics. The UK鈥檚 DMCCA is likely to result in some similar restrictions, though industry input could soften the ultimate outcomes.

Retailers should lean into social media to drive private label brand awareness among Gen Z audiences. Among the 15-to-27 cohort in our Path to Purchase survey, social media was just as important as physical stores in driving product discovery. Retailers should leverage TikTok, in particular, to reach this demographic, as it is already home to creators who share value-oriented finds. Among them:.