蘑菇AV

That鈥檚 an indication that advertisers are competing for eyeballs across growing areas like social video and social commerce as the economic outlook improves. Key Question: How are CPM rates trending across major social media platforms in the US? Key Stat: CPMs at Meta, TikTok, Snapchat, and YouTube are all expected to increase in Q1 2025, with TikTok seeing double-digit (15.6%) growth YoY.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

The usage rate was 80.6% when respondents were asked to select from a list of 49 named social networks. Video and music streaming ranked fairly low in the country. Video streaming penetration was 85.4%, making South Korea No. 41 globally. Music streaming has been adopted by 51.9% of respondents, putting the country at No. 46 globally and well below the regional average of 82.4%.

The social video app鈥檚 ecommerce platform made a splash with major sales events during the 2023 holidays and in the run-up to Prime Day in July 2024. TikTok Shop combined subsidies for brands and sellers with coupons and promotions for shoppers to drive sales.

Gen Zers appreciate the tailored content social video offers. Because relying on the algorithm is easier than conducting a search, around 60% of Gen Zers in the US lean toward social video, according to Deloitte. Given the number of streaming platforms and their seemingly endless amounts of content, Gen Zers (and millennials) desire some direction.

In a post-TikTok world, US Gen Zers will continue to discover and share new products via social video (on YouTube and Instagram). They will still shop via mobile. And they will still be interested in sustainability and resale while engaging with fast fashion and microtrends. 2. Trends are moving too fast to track. New products and styles are popping up daily.

Notably, at least half of respondents from all three groups felt that social media videos were more diverse than TV shows and movies. Drama is the leading entertainment genre among LGBTQ+ viewers, followed by comedy. In its Q1 2024 report, LGBTQ+ streaming network Revry found that drama genre programming accounted for 54% of LGBTQ+ viewers鈥� hours on the platform, followed by comedy at 31%.

But in real terms, video consumption is likely higher, as we don鈥檛 include social video in our digital video total. Our video total thus tells a story of TV-like content sliding鈥攚hether delivered via traditional or digital platforms.

Whether for social media, video, or shopping, mobile is consumers鈥� de facto device of choice in Latin America. We expect mobile ad spending in the region to grow by 18.4% to $17.74 billion this year, and increase between roughly $2.50 billion to $3.00 billion every year through 2028.

With CTV and social video remaining the highest priority channels for ad buyers, according to the Interactive Advertising Bureau, the industry will need more comprehensive measurement solutions that can unify insights across fragmented channels. The early capabilities of cross-screen measurement are constantly evolving to meet market investment.

Social network video (30.0% growth) and subscription OTT video (47.3% growth) are driving 2024's expansion. Subscription OTT video revenues of $11.26 billion represent 21.5% of social video's $52.25 billion. Format dynamics:. Display advertising will capture 85.7% of the $90 billion in additional ad spending between 2024 and 2028.

This is partly due to a pandemic boost in social media consumption and a result of the rise of more engaging social video content, especially on TikTok. Reels on Meta鈥檚 platforms is also driving media time up, especially as younger age groups engage heavily with such content. Growth in average daily time spent on social is plateauing.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.