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Yet the Super Bowl remains a unifying force that transcends sports and entertainment. That鈥檚 why grocers, retailers, and brands are rushing to cash in on the game's massive reach. Food fight: While grocery price growth has slowed, some items鈥攍ike avocados, up 14% YoY per NielsenIQ鈥攁re seeing steep hikes.

Sports betting is on a roll: Quarterly results show growth catalysts, signaling opportunities for platforms and advertisers.

NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.

Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per 蘑菇AV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.

鈥嬧�婬ims blames drugmakers for high GLP-1 prices in Super Bowl TV spot: It鈥檚 a bold鈥攁nd expensive鈥攎ove for Hims, especially considering the uncertain future of compounded weight loss drugs and doctors鈥� growing apprehension of how these treatments are marketed and sold.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

Nostalgia meets innovation: Super Bowl advertisers mix legacy campaigns and tech-focused storytelling to connect with diverse demographics.

Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.

Fox Corp. Q3 fueled by political ads and Tubi growth: Live sports and news strategy drives gains, with digital ads growing.

The number of subscription video-on-demand services has increased dramatically in recent years, as has the price of ad-free alternatives and the barrier of entry for sports streaming packages like YouTube鈥檚 NFL Sunday Ticket. Those rising costs have created an appetite among consumers for cheaper, ad-supported subscription tiers, but also for FAST services and free entertainment, hence Tubi鈥檚 rise.

Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.

105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

Repetition can make for a successful campaign, like when Temu played the same ad five times during last year鈥檚 Super Bowl and saw a 45% spike in app downloads, per Harris Poll. However, overexposure runs the risk of irritating your audience.

The number of women鈥檚 live sports viewers has grown tremendously. This year, more than double the number of people will watch women鈥檚 sports monthly than in 2022.

Live sports programming accounted for nearly 40% of US national TV ad spend in both Q4 2022 and Q4 2023, according to September 2024 data from iSpot.tv.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.