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Exclusive podcasts didn鈥檛 pay off for Spotify: With slower listener growth overall, the company is bringing some shows to rival audio platform

Pandora leads but Spotify is rapidly catching up. Pandora will hold a 21.9% share of digital audio ads sales in 2024, while Spotify captures 16.6% and iHeartMedia 10.0%. Spotify will shrink the gap, trailing Pandora in 2026 by only 0.7%. Audio advertising continues to punch beneath its weight class. Audio spending trails audio time.

To make inroads with young users, iHeartMedia and Spotify have both launched metaverse activations with Fortnite and Roblox, respectively. While user numbers for 鈥渋HeartLand鈥� aren鈥檛 available, Spotify鈥檚 Roblox game world has proven successful, with over 22.1 million visits as of this writing. Fraud has also become an issue, raising questions about high CPM costs and counting practices.

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

Orion can show YouTube videos, handle video calls, play Spotify playlists, and use multimodal AI to interact with everyday objects. Its MR platform keeps users connected to the physical world while still interacting with digital content, similar to the Meta Quest and Vision Pro but without the bulky headset. Why is Meta intent on making hardware?

Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn鈥檛 want to dilute with ads鈥攜et.

Advertisers should focus on Spotify, YouTube, and Apple. Programmatic ads won鈥檛 necessarily reach users. The best advertisers will hit a sweet spot of impressions and show up early in podcasts. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Its highly customizable worlds and characters encourage user expression and has attracted significant brand interest from big names like Spotify and the NFL. After an uneven post-IPO run, Roblox has enjoyed two strong quarters in 2024, with revenue gains of 22% and 31.3%.

Noplace tops App Store charts: The social app is drawing in Gen Zers with its aesthetic, user-friendly design, but its ability to compete with established apps depends on debugging and user retention. Read article. AI took over at work and at home.

Music streaming and crackdowns on ad blocking drive users to YouTube鈥檚 other primary subscription service. We project that YouTube Premium鈥檚 subscription revenues will exceed $3 billion in 2024, putting it just ahead of Paramount+鈥檚 subscription revenues. This includes revenues from YouTube鈥檚 music service, which competes with Spotify and Apple Music.

US adult podcast listeners spend roughly the same amount of time per day on podcasts as US adult TikTok users spend on TikTok, per our forecasts. That has captured the attention of brands. Still, not all creators are successfully monetizing their content, in part because it鈥檚 a hard medium to consistently create content for.

Here鈥檚 what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.

Our take: With Google鈥檚 advanced models, YouTube is heavily investing in AI as the future for content creation, but users need to be careful鈥攊f everyone uses outputs that YouTube Studio provides verbatim, they could compromise their relationship with loyal users and get lost in the search algorithm.

Gen Z currently makes up 26.2% of US LinkedIn users, and the cohort will surpass Gen X in LinkedIn use next year, according to our May 2024 forecast. Brands investing in creator content should consider LinkedIn, on which they can reach 34.8% of Gen Z social media users. But LinkedIn isn鈥檛 the only place where Gen Z is networking.

Netflix is hoping to combat this churn with its AI-powered search tool, a feature still in its testing stage that allows users to filter content based on their mood and emotions, rather than key words.

The FTC received numerous comments from consumers supporting the rule and complaining about nebulous cancellation policies for a range of services including Spotify and Netflix, suggesting brands could benefit from increasing consumer transparency.

Spotify adds video learning courses in its latest experiment, writes John Porter of the Verge. He explains that the audio giant is offering four categories of courses in the UK: make music, get creative, learn business and healthy living. Product Director Mohit Jitani says users are already coming to Spotify for education via podcasts. So educational content makes sense.

Spotify is already by far the biggest US digital audio streaming platform at 88.4 million users in 2022, beating out its closest rival Amazon Music by over 30 million. It鈥檚 also the biggest US platform for podcasts, at 32.2 million listeners in 2022.

With users spending slightly less time on the app and user growth slowing, the quality of interaction matters more than ever. Whether it鈥檚 through gamified AR activations, AI-powered Lenses, or creator-led content that taps into fandoms, Snap is betting that smarter, more focused engagement will win over advertisers looking for meaningful results in a fragmented media environment.

Thousands of users saw $0 balances or couldn鈥檛 access accounts. With no clear explanation from BofA, the bank risks losing customers.

Roku and Spotify will be the only outliers on the list of fast growers in 2025. It is worth noting, however, that we do not yet have a projection for worldwide Netflix ad revenues, which would likely rank highly in the above chart. Behind the Numbers.

So the data that I have is that it broke multiple records just on Spotify, actually. So it became Spotify's most pre-saved album in history. Spotify says that nearly 70% of users who save an album listen to it in the first week. It also became the most streamed album in a single day less than 12 hours after it was released.