蘑菇AV

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube鈥檚 talent poaching and new platforms.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Streaming ad loads haven鈥檛 changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that鈥檚 still much lower than linear TV, which has about 15 minutes of ads per hour.

Netflix's failed boxing stream raises serious concerns about its tech capabilities: The platform has six weeks to fix major issues before streaming NFL Christmas games.

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

The pivot to streaming won鈥檛 include everyone: Millions of consumers will remain without streaming in coming years. Here鈥檚 how brands can reach them.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the 鈥淎merican Dream鈥� costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

Nintendo鈥檚 moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

The number of women鈥檚 live sports viewers has grown tremendously. This year, more than double the number of people will watch women鈥檚 sports monthly than in 2022.

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

Competitive streaming: Despite Netflix鈥檚 dominance in paid streaming, YouTube still leads watch time, and its content is more broadly accessible. YouTube claimed a record 12% of all streaming watch time in March, per Nielsen, up from 10.8% in January. Netflix鈥檚 share of watch time fell to 7.9% from 8.6%.

Each year, viewers spend more time with streaming services and less time with linear TV. This contributes to a drop in total inventory because streaming ad loads are lighter than linear TV, and many streaming viewers use ad-free plans.