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How to prepare for cookies slowly disappearing this year, why short video will face a reckoning, which US company is most likely to be closest to a super app by the end of the year, all this and much, much more. But I've asked our three guests on today's show to come up with three brand new predictions that you can't find in any of our published research. So gang, Suzy, I'll start with you.

Perplexity鈥檚 Comet browser, set to launch in mid-May, could track user activity beyond its AI app for 鈥渉yperoptimized鈥� ad tracking. 鈥淥nce you understand the user deeply enough, the user can probably trust you if you show them relevant sponsored content, as long as it鈥檚 super personalized,鈥� Srinivas said on a TBPN podcast episode.

The average Temu user spent 18 minutes per day on the app in Q2 2023, nearly double the 10 minutes they spent on Amazon and 11 minutes on AliExpress and eBay, per an Apptopia analysis. Social butterfly: A major driver of Temu鈥檚 success is the app鈥檚 investment in paid social media.

TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.

Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z鈥檚 favorite categories for dupes, according to Cafeteria, an app that connects teens with brands. Products meant to last, like coats and jewelry, or with high name brand recognition, like Nike, are less popular as dupes.

But considering the Super Bowl鈥檚 126 million US viewers, it鈥檚 a gamble that we think will pay off despite the public backlash. Already, there are reports of online searches for the company surging following the commercial, along with downloads of its app and overall media coverage of the ad.

Nintendo advertising opportunities have also grown well beyond their flagship consoles. 2023's mega-hit "The Super Mario Bros. Movie" earned $1.4 billion worldwide, and a sequel is scheduled to come out next spring. Nintendo also partnered with Universal Studios to bring a Super Nintendo World attraction to amusement parks in Japan and the US. Growth may be slow to start.

The news: Nintendo launched a music-streaming app called Nintendo Music. The app is free for Switch Online members and features music from Nintendo franchises including The Legend of Zelda, Super Mario, and Animal Crossing. Users can create their own playlists or generate playlists based on specific game characters or themes.

Second point here from Daniel Konstantinovic, one of our writers, saying that they could bundle Hulu and Disney+ into a super video streaming app.

Cash App is Gen Z's second-highest ranked bank in terms of consumer banking satisfaction scores. The only bank that ranks higher than cash app is Bank of America. And I think that's so interesting because Cash App is not a traditional bank by any means.

Well, I will tell you, speaking of easier, I think it's the app, but I think the most important thing I would encourage retailers to think about is how do you make it super easy for your customer, your shopper? How do you make sure that they can benefit from your reward program with little effort?

It's also faced increased competition from Temu, a new app that brings really super cheap goods from China to US consumers at prices that are even lower than Shein's right now. So as Shein looks to get more brands on board, I think it'll struggle to get big-name brands.

鈥淚t is all about keeping the customer in front by being super transparent,鈥� he said. According to our July 2023 forecast, 65.5% of smartphone users will use shopping or retail apps in 2023. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Since the pandemic, online ordering and delivery have become table stakes for the grocery industry. Retailers like Albertsons have begun to develop tools and capabilities that provide added value for customers, focusing on creating a more convenient experience. 鈥淐onsumers think about food 226 times a day, that鈥檚 a lot of cognitive load,鈥� said Jill Pavlovich, senior vice president of digital shopping experiences at Albertsons Cos. 鈥淪o we want to take the experience from a transactional one to a helpful set of tools that can help people manage this.鈥� Albertsons leveraged customer data to identify areas for improvement across its website and mobile app.

YouTube viewers can tip between $2 and $50 through its 鈥沦耻辫别谤 Thanks鈥� program, but the platform keeps 30%. TikTok retains half of the money generated via coins. And as anyone who works in the restaurant industry can attest to, tipping behavior can vary significantly and isn鈥檛 a reliable way to earn an income.

Uber Eats was the third-most downloaded food and drink app last year, falling behind DoorDash and McDonald鈥檚, according to Apptopia. And more than 1 in 5 (21.7%) people in the US are already Uber users, according to our forecast. Now Uber wants to turn its sometimes users into super users. 4. Productivity tools take the field.

And the answer is different if you are a super premium publisher like a New York Times versus if you are like a utility app provider. But regardless, everybody's talking about that. The other thing is, as a publisher, I'm also seeing how the third party cookie is going away. If I have a [inaudible 00:03:46] presence, the device identifier is going away if I'm on the app and what does that mean for me?

So this is over and above the medical applications. If it's just being offered as a way to upgrade your brain maybe, it's going to be a very hard sell just because it's new and it's super invasive as well. Marcus Johnson:. Yeah.

I could be convinced to add it to the list, especially above JCPenney, which none of us have been super bullish on, but I don't know that I would put it that high. I mean, Levi's app feels more new and different than what Zara is doing. Same with J.Crew's catalog. I would put Zara a bit lower. Arielle Feger (21:49):. Yeah, I think I'm okay with adding into the list, but I might put it lower.

Best Buy鈥檚 AI-powered Gift Finder, exclusively available via the retailer鈥檚 app, provides consumers with personalized recommendations via pre-generated or user-generated prompts. The bottom line: Retailers should make every minute count and keep those deals coming through the end of the year.

Our Jeremy Goldman just wrote that Meta's Twitter clone, Threads, is experiencing somewhat of a resurgence saying download figures for the app tripled in December. According to Appfigures data, the app secured top spots and download charts across major app stores. And during Meta Q4 earnings call, Mr. Zuckerberg said Threads now has 130 million MAUs, up nearly 30% from Q3.

鈥淥n our network, being super-personalized performs worse than being relevant,鈥� he said. 鈥淲hat I mean by that is people tend to want to know what their peers are buying, they want to be inspired.鈥�.

And so with YouTube saying that around half of its viewership is on CTVs, we start seeing people spend more of their social media time, apps like TikTok, Instagram on CTVs as opposed to on smartphones. Debra Aho Williamson:. That is a super interesting question. And again, it is a dynamic situation. I think one of the things, and you called out YouTube, which is what I would've called out as well.

These mobile ads don鈥檛 show up within YouTube, but instead appear on websites and apps that use Google video players. Outstream ads feature muted videos, which users can tap to turn on sound. Advertisers are charged when users play a video for at least 2 seconds. Like in-feed ads, they鈥檙e best for promoting content and boosting awareness by reaching viewers outside of YouTube. Masthead ads.

Browsers used either their camera app or the Pinterest Lens feature to open the item鈥檚 listing within the Pinterest app, where purchases could be made. Why it worked: The event was based off of the Pinterest Predicts report, which identified key trends for 2024 based off of what users searched for on the website. Using that context, Pinterest brought those search trends to life at the event.