We are kind of so used to the streaming TV conversation being about Netflix, Amazon Prime, Hulu, that we haven't noticed a contingent of free and supported players quietly building their viewership numbers to now rival some of these familiar SVOD offerings, subscription video on demand, people like Netflix or Disney+. Ms.
That's a good question and that is of course subscription OTT for the most part, the streaming wars, we are spending more and more and more time whether we're paying for it or whether we're going to the free services or the ad-supported tiers now. More and more time actually in front of that big TV in our living room while we're sitting on the couch, so we're sort of come full circle.
But I mean, if you were to compare it to subscription OTT service, whether it's Netflix, Hulu you're seeing, Google that are willing to pay for the same product without ads, who knows when Instagram starts flooding even more and more. It becomes much more of a burden than becomes something more, it sounds like. Maybe we pay eight or $10. Would I personally do it? No. No chance, but...