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Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.

Both retailers used generative AI to improve employee productivity in Q2鈥擶almart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target鈥檚 curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart鈥檚 marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

Target鈥檚 comparable sales rose for the first time in five quarters: While the retailer鈥檚 value-oriented focus hit the mark in Q2, Target took a 鈥渕easured approach鈥� with its outlook ahead.

Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it鈥檚 not surprising that data clean rooms have come into play.

Small-format stores are gaining popularity among retailers trying to get closer to where consumers live and work. Some retailers, like Macy鈥檚, are using small-format stores to reach consumers in more urban locations. But others, like Target, are going for a slightly different demographic鈥攃ollege students.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.

Banks should target millennials with homebuying solutions that help them accomplish their biggest goals without waiting much longer. Examples include adjustable-rate mortgages, discounts for first-time homebuyers, or downpayment assistance programs.

Target. Target ranked sixth following 11 consecutive weeks of foot traffic declines, attributed partly to its handling of DEI policies. The retailer's CEO recently met with civil rights leader Reverend Al Sharpton to discuss these issues in what Sharpton called a "very constructive and candid" meeting.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

At the same time, Sephora and Ulta have vastly increased their store counts due to respective partnerships with Kohl鈥檚 and Target, which helped the former quickly gain share. There鈥檚 also TikTok Shop to consider, which is now the eighth-largest US beauty retailer, per NielsenIQ, just one spot behind Ulta. The game plan: Walmart鈥檚 strategy to lure shoppers is simple.

Target. TJX. Walmart. Wayfair.

Target in the hot seat: No retailer understands this dynamic better than Target, whose approach to diversity, equity, and inclusion has earned the ire of both right-wing activists and campaigners on the left. Florida鈥檚 pension board has joined a suit against the retailer over its DEI practices.

Walmart and Amazon see (mostly) clear skies ahead while Target warns of headwinds. Mass merchants Amazon, Walmart, and Target presented varying pictures of consumer spending in Q3.

The gains may be even greater for Costco, which stands to pick up spending from shoppers boycotting Target and Amazon over their DEI policies.

Zooming out: Activist groups have organized a series of boycotts this year to target major retailers for rolling back diversity, equity, and inclusion initiatives and to express opposition to the Trump administration鈥檚 plans to reduce the federal workforce.

Brands such as Target have faced backlash for promoting Black History Month collections while simultaneously stepping away from DEI commitments, Retail Brew notes. Social media users have called out the inconsistency, with hashtags like #BoycottTarget gaining traction. Target also pulled a Black History Month product after a TikTok user exposed misidentified historical figures.

Target ranks second by over 20 points, with 42.5% of consumers saying they would consider Target for their next grocery shopping trip. Key stat: Secondhand ecommerce could see a big bump from tariffs.

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

Larger retailers like Walmart and Target have more power to wring price concessions out of suppliers. But even that has its limits: Walmart鈥檚 efforts to get its Chinese partners to eat the cost of tariffs have been met with uncharacteristic resistance, Bloomberg reported.

With a clear understanding of consumers鈥� preferences and intent, marketers can identify and target the best audiences and effectively activate their campaigns against that behavioral data. In this video, Claritas鈥� Barney Marvin, senior vice president of digital, shares how audience segmentation can improve the customer experience and increase lifetime value.