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Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.

AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers

Target scores a major get for Black Friday: The retailer will be the exclusive merchant selling a 鈥淭aylor Swift | The Eras Tour Book鈥� and 鈥淭he Tortured Poets Department: The Anthology.鈥�

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Instacart expands Caper Cart ad opportunities to capitalize on in-store retail media demand: The company joins Ahold Delhaize in beefing up its offerings to give CPG advertisers more ways to reach shoppers.

Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

Domino鈥檚 expects 6% global retail sales growth this year: While that鈥檚 below its long-term target of 7%, it鈥檚 significantly ahead of competitors such as Papa John鈥檚 and Pizza Hut.

Sweater weather has arrived, meaning pumpkin spice-flavored everything will flood retail shelves. But consumers鈥� price consciousness could make it difficult for retailers to encourage spending on discretionary purchases. That鈥檚 why Amazon, Target, and Albertsons are expanding their private label brands, leaning on fun, seasonal flavors and small indulgences to get consumers to splurge beyond their normal groceries.

US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.

惭肠顿辞苍补濒诲鈥檚 targets Gen Zers with limited-time Chicken Big Mac offering: The QSR is supporting the launch with a campaign that highlights dupe culture, livestreaming, and other generational touchstones.

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores鈥攁lthough Amazon, Walmart, and Target remain top destinations.

Platforms must brace for regulation of algorithmic content: EU regulators are widening their net, which could restrict advertisers鈥� ability to target teens.

Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.

Kay Jewelers refreshes brand, invests in store upgrades to maximize 鈥淶illennial鈥� appeal: The retailer hopes that more personalized experiences, along with a wider selection of fashion jewelry, will win over younger audiences.

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

Target faced significant consumer backlash after rolling back its DEI efforts, with foot traffic declining for four consecutive months according to Placer.ai data. "Target in particular faces a significant amount of backlash in rolling back its DEI efforts because in many ways Target was seen as an ally," said Collins.

A lot has changed for Levi Strauss since 2022: That鈥檚 why it makes sense for the retailer to pull back from its previous CEO鈥檚 2027 revenue target of $9 billion to $10 billion.

Target. TJX. Walmart. Wayfair.

Walmart cited similar barriers to meeting its plastic and recycling targets for the year. Per a company update, while the retailer has 鈥渕ade significant progress toward our ambitious 2025 goals,鈥� it expects to 鈥渇all short of achieving鈥� them due to 鈥渕any factors鈥� beyond its control, including public policy, infrastructure, and changes (or lack thereof) in consumer behavior.

Walmart joins the early October holiday sales push: The retailer will launch its Walmart Holiday Days event on October 8, the same day Amazon and Target are hosting sales.

Senators target misleading drug ads on social media with new legislation: We examine the ramifications for marketers and ad agencies who are part of the health influencer economy.