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Despite its strong revenues, there is speculation that Google鈥檚 central position on the internet is beginning to wane鈥攕peculation that Google is willing to play into, pointing to rising competitors like TikTok as proof that it isn鈥檛 a monopoly.

TikTok time is gaining fast on Facebook. It鈥檚 perhaps no surprise to see time spent with TikTok increasing. The algorithm has proven to engage users for long periods: TikTok users will spend 56 minutes per day on the platform this year.

Videos tagged #MarshallsFinds generated 1.3 billion views on TikTok, while T.J. Maxx and Marshalls have a combined 5.2 million Facebook fans, according to The Wall Street Journal.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

鈥淸We were interested in] launching in Canada. But in Canada, they speak French as well as English. So we needed to come up with additional creative for us to test.鈥�. With AI, Poshmark was able to generate a voice-over version of the English commercial in a French Canadian dialect, which the company could then test in-market. 鈥淭he process itself is amazing to see,鈥� said Phan.

Social search is growing, fueled by consumer behavior and AI鈥攁nd so are the search ad opportunities on TikTok, Instagram, Snapchat, and others. But search on social media isn鈥檛 the same as traditional search. Here鈥檚 what advertisers should know.

On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.

If more of those Gen Z users become accustomed to going to YouTube and TikTok for their entertainment needs, that could have long-term implications for time spent with media going forward.

Interactive Advertising Bureau of Canada (IAB Canada). Interactive Advertising Bureau Per煤 (IAB Per煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Magazine Luiza. Media, Ads + Commerce. Mercado Libre. MindgruveMacarta. Raia Drogasil. Sodimac. Walmart Chile. Walmart de M茅xico y Centroam茅rica (Walmex).

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Without it, Instagram and TikTok would have more social shoppers, per our March 2024 survey. As social usage continues to become more private and community-driven, groups will remain central sources of Facebook user engagement. The challenge for Meta is directing those users to more monetizable areas of the app, namely the Feed.

TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.

But I just find that interesting that share may be a little different in Canada than it is in the US or elsewhere. Jasmine Enberg (13:22):. Well, I think also one of the reasons that traditional channels, especially TV remains so important for political advertisers is because it's safer.

I think in terms of my other two slices of pie, I would say some probably can be contributed to the TikTok uncertainty we were seeing at the end of last year. That was right before the uncertainty around the ban. Of course there's still uncertainty around the TikTok ban, but in December we really didn't know what was going to happen or how things were going to play out.

So Dragons Den is the name of the show that broadcast on the Canadian Broadcasting Corporation, CBC. And I believe it fore ran Shark Tank and some of the so-called Dragons that were on Shark Tank actually started on the Canadian version of the show and ended up on a Shark Tank. So, a little bit of an origin story for you there, Bill. Bill Fisher:. I love it.

Temu is PDD鈥檚 first foray into cross-border ecommerce and has targeted the US market first, with Canada up next. 2. It鈥檚 being downloaded at a breakneck pace. Temu has been topping the US ecommerce app charts since it was released in September 2022.

This episode is brought to you by TikTok for Business. Are you ready to rizz up your brand? Well, you're in luck. TikTok is where discovery drives outcomes, and three in four users say they will buy from a brand they've seen on TikTok's platform. Learn more at tiktok.com/business. Bill Fisher (00:22):. Hello, everyone.

And this came to me because when I was in Canada over the weekend, Party City has a whole pop-up partnership situation with Canadian Tire and it is so easy to shop, the signage is there. Party City is globally run. It's over stored in the US. They have too many skews. It's hard to be margin positive. There isn't a lot of reasons why you would go to a Party City unless you're doing a party.

This episode is brought to you by TikTok for Business. Brat Summer is over, but TikTok for Business is just getting started. Whether your marketing goals are brand performance or full funnel related, leverage TikTok for business insights to drive business growth. Learn more at TikTok.com/business.

There's been fires in Canada, smoke coming down, hitting vast parts of the US not to mention what they're doing in their kind of origin country of Canada, and tornadoes in the whole right half of the country have caused all kinds of delays. The Bureau of Transportation statistics saying that just over 19% of flights were delayed last year. And that's up a bit from 2018.

Even France, the least penetrated country in Western Europe, will be above both Canada and the US this year. WhatsApp鈥檚 penetration rate among internet users in Canada will reach only 30.0% in 2026. To view the full forecast, click here. What does all this mean for marketers and advertisers?

On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Mexico, Indonesia, and Canada will be among the fastest growing and most eager adopters. Canada will be the lone advanced economy to crack the top 10 list for digital sales growth. Canada will also be the only advanced economy to make the top list for fastest growth in overall retail sales. For more on Canada鈥檚 standout year, see our report, 鈥淐anada Ecommerce Forecast 2023.鈥�.