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| Apr 4, 2024
Source: PPCsurvey.com
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| Feb 26, 2024
Source: ĢAV; Toluna Start
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| Dec 19, 2023
Source: ĢAV; Toluna Start
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| Oct 26, 2023
Source: ĢAV; Toluna Start
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| Aug 24, 2023
Source: ĢAV; Toluna Start
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| Sep 17, 2024
Source: FYPM
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| Sep 10, 2024
Source: Office of Communications (Ofcom) - UK; Jigsaw Research
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| Sep 10, 2024
Source: Office of Communications (Ofcom) - UK; Jigsaw Research
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| Sep 10, 2024
Source: Cint; Sprout Social
Google AI Overviews could face aggressive regulatory measures in UK: A CMA investigation adds to a slew of regulatory challenges that are chipping away at Google’s dominance in search and advertising.
Article
| Jun 25, 2025
Australia, France, New Zealand, the UK, Taiwan, and the EU have banned TikTok on government devices. India, once its largest audience, banned the app in 2020 after a dispute with China. Canada’s move to shut down TikTok’s offices pertains to its owner ByteDance’s connection to Beijing and concerns over data security. However, that shutdown makes it tougher for the government to address its concerns.
Article
| Nov 7, 2024
Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?
Article
| Feb 24, 2023
TikTok, World Health Organization join forces to combat medical misinformation: After being scrutinized for the impact that misinformation on its platform has had on younger users, TikTok is taking a page out of YouTube’s book to fight it.
Article
| Sep 27, 2024
Short-form video offerings signal the platform’s push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.
Article
| Feb 4, 2025
Chart
| Jul 10, 2024
Source: Attest
Intensifying international pushback on social media: Led by the EU’s strict child safety measures in its Digital Services Act (DSA), Australia and the UK are pushing social media safeguards. In Australia, platforms such as Facebook, TikTok, and Instagram have one year to implement age-verification systems, which could use biometrics to comply.
Article
| Nov 21, 2024
Shein is losing share to Temu and TikTok Shop and facing a number of government investigations into its labor and selling practices. While Shein is angling to go public as soon as April, that could now be pushed into the second half of the year—which would force the company to refile with the UK authorities, lengthening an already protracted process. Our take: Shein is in trouble.
Article
| Feb 24, 2025
This week, marketers lean on AI for creative campaigns, connected TV (CTV) audiences take action on ads, and TikTok maintains the most active audience across social platforms. Key stat: Consumers don’t want ads to feel so personal. Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data.
Article
| Feb 21, 2025
Regulators slammed TikTok for failing to protect 175M EU users from potential Chinese access, fueling divestment and ban pressures worldwide.
Article
| May 2, 2025
TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Report
| Sep 18, 2023
UK referral traffic from TikTok content to retailer websites grew by 378% between January 2022 and May 2023, according to a June 2023 report from Adobe. Getting appy: “Especially in the UK, retailers have digitized their loyalty programs, launching them through apps,” Perkins said.
Article
| Feb 9, 2024
TikTok Shop is far from DOA, but early reports suggest its rollout hasn’t been easy. As TikTok works to build its livestreaming and in-app commerce business in the US, including by restructuring its commerce division, US merchants must decide whether the investment is worth it.
Report
| Jun 7, 2023
Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.
Article
| Apr 18, 2023
At the moment, TikTok Shops available to anyone in the UK, as long as they live in the UK and they're over 18. There are three shopping formats. So, that's live shopping, a shoppable short videos, and a product showcase, which is essentially a catalog of products, and you can sell through TikTok as a seller, creator, or partner. Sellers need to sign up as a merchant with TikTok and creators.
Audio
| Sep 25, 2023
TikTok sister app Douyin is a livestream behemoth in China, where nearly 40% of internet users also engage in livestream shopping, according to our forecast. But in the US, the format hasn’t caught on in the same way.
Article
| Mar 23, 2023