蘑菇AV

TikTok, World Health Organization join forces to combat medical misinformation: After being scrutinized for the impact that misinformation on its platform has had on younger users, TikTok is taking a page out of YouTube鈥檚 book to fight it.

Intensifying international pushback on social media: Led by the EU鈥檚 strict child safety measures in its Digital Services Act (DSA), Australia and the UK are pushing social media safeguards. In Australia, platforms such as Facebook, TikTok, and Instagram have one year to implement age-verification systems, which could use biometrics to comply.

Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

Regulatory pressure mounts in EU: The European Commission is following in the footsteps of various US agencies, states, and schools by banning the TikTok app on devices. Will the rest of Europe comply?

TikTok tests in-app ecommerce in the US: The platform hopes its shopping initiatives will offset lower-than-expected ad revenues, and help it gain ground against Meta.

This week, marketers lean on AI for creative campaigns, connected TV (CTV) audiences take action on ads, and TikTok maintains the most active audience across social platforms. Key stat: Consumers don鈥檛 want ads to feel so personal. Some 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads based on browsing history, per GumGum survey data.

Shein is losing share to Temu and TikTok Shop and facing a number of government investigations into its labor and selling practices. While Shein is angling to go public as soon as April, that could now be pushed into the second half of the year鈥攚hich would force the company to refile with the UK authorities, lengthening an already protracted process. Our take: Shein is in trouble.

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

Regulators slammed TikTok for failing to protect 175M EU users from potential Chinese access, fueling divestment and ban pressures worldwide.