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Key stats:. The average time spent per day with traditional TV in the US is expected to fall by 15 minutes between 2023 and 2025, marking an 8.6% decline, according to our forecast. In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen.

Eighty-four percent of boomers say the top quality of a good brand video is that it is informative versus 56% of Gen Zers, according to Emplifi. However, Gen Zers are the most likely to value interactivity (polls, quizzes, AMAs, etc.) as the top quality (46%) compared with 15% of boomers. Implications for retailers and brands.

The long-term outlook remains uncertain due to potential economic slowdowns and election-year volatility, raising questions about whether these figures are leading indicators of continued strength. If July鈥檚 ad spending data is part of a trend鈥攁nd the 15-month streak implies that it is鈥攖hen the rest of 2024 could be a prime time to invest, though flexibility will be needed if the market shifts.

Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media. Key Question: How important are creators and influencers in social shoppers鈥� path to purchase? Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase. Executive Summary.

A) A key card. B) A bell. C) A minibar. D) A swimming pool. Bellboy is a bell with arms and legs. April 22, 2025. Which retailer was not ranked among the top 10 of the National Retail Federation鈥檚 Top 50 Global Retailers report? A) Costco. B) Trader Joe's. C) Aldi. D) Walmart. Walmart topped the list, followed by Amazon. Trader Joe's, which isn鈥檛 a global chain, did not appear on the list.

Meanwhile, TikTok is thriving in Indonesia; its user base is projected to add roughly 15 million users between 2024 and 2028. The platform has also adapted to ecommerce regulations by partnering with local businesses. According to our latest forecast, TikTok鈥檚 user penetration in Singapore is also holding steady鈥攈igher than expected despite global pressures.

US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.

Half of YouTube鈥檚 top 10 most-watched podcasts have already joined the program, Digiday notes, while larger network shows have held off to preserve dynamic ad revenues that make up a large chunk of their monetization. Still, the upside is hard to ignore for video-first creators.

In this new role, Krantz will help to expand the company鈥檚 鈥渇ast turn鈥� video strategy, creating six to 15-second videos optimized for social platforms like TikTok and Instagram. 鈥淛ake is somebody that our internal creative team always just loved.

Our inaugural survey of 1,005 US teens and adults ages 15 to 26 conducted in July 2023 looks at Gen Z鈥檚 social search habits to give brands a better understanding of this burgeoning trend. Key Question: What do Gen Z鈥檚 social search behaviors mean for marketers?

Along with average daily broadcast TV viewing time of 2:29鈥�15 minutes above the regional average鈥攖raditional linear TV remained a cornerstone of media consumption in Romania. Video streaming service usage decreased 5.5 percentage points to 85.2%. Still, Romania's video streaming adoption remained in line with the regional average of 85.0%.

Wayfair plans to reinvest savings from the restructuring across several key initiatives, including investing in its remaining international markets鈥擟anada, the UK, and Ireland鈥攁nd doubling down on physical retail. Since the retailer opened its first physical store last year outside Chicago, online sales to customers who live near the store have increased.

The top-ranked 500 podcasts capture almost half of all US podcast ad spend. 46.0% of US podcast ad spend went to the top 500 podcasts in Q1 2024, according to Magellan data. That鈥檚 up from 37.0% in Q1 2023. 30.0% of ad spend went to the next 2,500 ranked podcasts, which is the same share as in 2023. 24.0% of ad spend went to lower-ranked podcasts, down from 33.0% in 2023.

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Finland was first, again, Denmark second, Iceland third, Sweden fourth, Norway seventh, so all five of the Nordic countries making the top seven. Canada was 15. The UK 20th, the US fell out of the top 20 for the first time since the report began, falling to 23rd. It was said it was driven largely by a significant drop in the well-being of Americans under 30, the report's authors noted.

Chart of the Day: Video鈥檚 view from the top. Methodology: Data is from a February 2023 Ipsos survey as cited in company blog. 1,109 US adults ages 18+ were surveyed online during February 14-15, 2023 as part of Ipsos' ongoing Coronavirus Consumer Tracker. The sample was targeted to be representative of the national population, based on the US Census Bureau's 2019 American Community Survey.

One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group鈥檚 engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.

Again, Go Gators, coming out on top after four number one seeds took to the tournament and like you said, the Florida and Houston game really showed out with, it was up 22% compared to last year with over 18 million fans tuning in. Marcus Johnson:. Wow. That is a market increase. 蘑菇AV 15 million last year, close to 18. So you said about 18 this year for the men. That is quite a significant jump.

Network's 15, and then probably the rest, the remainder, the 50 to the core Search business. Marcus:. Yeah. Yeah. YouTube's performance, you would've thought that it's share of pie in terms of the money it's making would've... I mean it's been growing so fast, going back to 2020, 31%. 44% the year after that. Then it drops, it goes down to 1, but then it goes 8 and 15.

Macy鈥檚 will close about 15 locations after the holiday season after already shuttering 50 stores this year. Its turnaround strategy includes shuttering 150 stores and focusing more heavily on luxury and beauty.

YouTube is a top destination for teens. It鈥檚 the go-to platform for long videos (i.e., 90 seconds or more) for 81.8% of US internet users ages 15鈥�17, per our July 2023 survey. And 66% of 12- to 17-year-olds in the US used YouTube on a weekly basis in 2023, just 2 percentage points behind TikTok, per Forrester Research.

Key Question: Which countries, formats, and channels are driving Latin America鈥檚 ad market this year? Key Stat: Although digital鈥檚 share of total media ad spending in Latin America first exceeded 50% in 2022, Argentina and Chile will reach that milestone this year for the first time, as advertisers reduce their reliance on traditional media like TV. Executive Summary.

A sample of 300 virtual creators on YouTube saw over 15 billion views across videos, live streams, and YouTube Shorts, per the report, with 1 billion coming from the US.

Key stat: 61.3% of US consumers think media publications should always disclose when content is created by AI, according to a May 2024 蘑菇AV survey.