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Key stats:. The average time spent per day with traditional TV in the US is expected to fall by 15 minutes between 2023 and 2025, marking an 8.6% decline, according to our forecast. In July, for the first time, the share of viewing time among US adults on cable and broadcast TV fell to a combined 49.6%, according to Nielsen.

Eighty-four percent of boomers say the top quality of a good brand video is that it is informative versus 56% of Gen Zers, according to Emplifi. However, Gen Zers are the most likely to value interactivity (polls, quizzes, AMAs, etc.) as the top quality (46%) compared with 15% of boomers. Implications for retailers and brands.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.

With grocery inflation at its highest point in 15 months, consumers are buying more private label brands and turning to retailers that can offer them the most value鈥攍ike Tesco, which reported a 5.1% increase in comparable sales for the most recent quarter. Our take: The UK economy鈥檚 contraction in April sets the stage for another year of tepid growth.

The top ways to celebrate include going out to eat (38%), gathering with family and friends (35%) and going out for drinks (33%).

The long-term outlook remains uncertain due to potential economic slowdowns and election-year volatility, raising questions about whether these figures are leading indicators of continued strength. If July鈥檚 ad spending data is part of a trend鈥攁nd the 15-month streak implies that it is鈥攖hen the rest of 2024 could be a prime time to invest, though flexibility will be needed if the market shifts.

US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.

Free ad-supported streaming TV (FAST) services average 9 minutes of ads per hour, well below linear TV's 15 minutes, per Wurl Analytics. Why it matters: Economic pressures and platform competition are reshaping streaming business models. Rising subscription costs drive consumer behavior, with inflation concerns pushing viewers toward ad-supported options.

Canada鈥檚 click-and-collect buyer growth tops our rankings among the countries we forecast. It鈥檚 a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.

This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media. At the top line, long-running trends will sustain. Growth in time spent with digital is slowing, but it is still enough to make up for traditional media鈥檚 losses.

Gen Zers are more likely to watch long videos (clips over 90 seconds) on TikTok, which is also currently testing 15-minute videos. But YouTube placed first overall. TikTok leads Instagram in livestreaming. But it鈥檚 YouTube that takes the top spot. Gen Zers still flock to TikTok for short-form video.

Our take: Musk鈥檚 political power means ad spending is likely to continue growing and exceeding expectations, but the platform still has a long way to go to be seen as a legitimate competitor to leading social media players. While brands are returning to X, they are unlikely to spend at the same rate as they did in 2021 and 2022.

It aims to help marketers align across the media mix and establish benchmarks and key goals, all the while highlighting how gaming differs from other digital channels. "A lot of the time, the industry is trying to retrofit new advertising channels into old measurement frameworks," said Soon.

The research is based on evaluations from 6,259 members of the 15 largest Medicare Advantage plans and the 15 largest commercial member health plans in the US. The study measures satisfaction with websites and digital apps across five factors (in order of importance): visual appeal, navigation, information/content, speed, and telehealth.

Half of YouTube鈥檚 top 10 most-watched podcasts have already joined the program, Digiday notes, while larger network shows have held off to preserve dynamic ad revenues that make up a large chunk of their monetization. Still, the upside is hard to ignore for video-first creators.

Meanwhile, TikTok is thriving in Indonesia; its user base is projected to add roughly 15 million users between 2024 and 2028. The platform has also adapted to ecommerce regulations by partnering with local businesses. According to our latest forecast, TikTok鈥檚 user penetration in Singapore is also holding steady鈥攈igher than expected despite global pressures.

Our survey of US social shoppers unearthed key insights into how creators, influencers, and celebrity influencers are driving purchases from social media. Key Question: How important are creators and influencers in social shoppers鈥� path to purchase? Key Stat: Creator, influencer, and celebrity influencer content led roughly half (49.5%) of US social shoppers to make a purchase. Executive Summary.

Finland was first, again, Denmark second, Iceland third, Sweden fourth, Norway seventh, so all five of the Nordic countries making the top seven. Canada was 15. The UK 20th, the US fell out of the top 20 for the first time since the report began, falling to 23rd. It was said it was driven largely by a significant drop in the well-being of Americans under 30, the report's authors noted.

One key to these retailers鈥� success in drawing Generation Z was their use of augmented reality and self-checkout counters. Our July survey of Gen Z uncovered new insights on the group鈥檚 engagement with social media. A key point: Brands looking to reach this age cohort need to be present on multiple platforms.

Key takeaway: By absorbing The Search Monitor鈥檚 tech and expertise, Similarweb moves from passive measurement to active marketing governance. Competitors focusing on pure analytics could challenge Similarweb in price and features.

But Lilly routed far fewer to 9amHealth (620) and Cove (15). 4. The telehealth tie-ups can help drugmakers鈥� B2B sales efforts. UpScript alerts Pfizer which of its doctors wrote prescriptions. Pharma companies can use this data to target high-volume prescribers with marketing materials and clinical data on existing and new drugs.

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Along with average daily broadcast TV viewing time of 2:29鈥�15 minutes above the regional average鈥攖raditional linear TV remained a cornerstone of media consumption in Romania. Video streaming service usage decreased 5.5 percentage points to 85.2%. Still, Romania's video streaming adoption remained in line with the regional average of 85.0%.

Among the 19 RMNs Mars United Commerce has tracked since Q2 2024, the number that offered competitive conquesting rose from 10 to 15, YoY. Gaps remain between how RMNs choose to incorporate ads into their search results.

According to Koddi, 32% of US buyers cited unclear costs as their top challenge. The Trade Desk鈥檚 role as a neutral aggregator remains critical, but retailers鈥� unique rules and fees suggest advertisers will need to navigate a patchwork system rather than a standardized marketplace.