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The ecommerce giant also launched a low-cost line of essential grocery items, Amazon Saver, in late 2024, with extra discounts for Prime members. The strongest private label retailers draw shoppers to their own brands. Limited-selection retailers (such as warehouse clubs and discount grocers) lean into private label to offer value-focused products and drive customer loyalty to their brands.

Players like United Wholesale Mortgage, Rocket Mortgage, Fairway Independent Mortgage Corporation, and CrossCountry Mortgage comprised 15 of the top 25 US mortgage lenders by originations in 2024, per The Motley Fool.

Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.

Chart of the Day: Video’s view from the top. Methodology: Data is from a February 2023 Ipsos survey as cited in company blog. 1,109 US adults ages 18+ were surveyed online during February 14-15, 2023 as part of Ipsos' ongoing Coronavirus Consumer Tracker. The sample was targeted to be representative of the national population, based on the US Census Bureau's 2019 American Community Survey.

Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.

The news: Swedish digital payments giant Klarna leads European fintech unicorns in startup creation, with its alumni founding 62 new companies, including Anyfin, Bits Technology, and Pretzel AI. The trend: Large fintech companies—especially Klarna, Revolut, Wise, and N26—are the leading incubators for new tech startups, indicating continuous innovation within the fintech sector.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

In its most recent revamping of Amazon Fresh, the company announced plans to allow shoppers to buy online grocery items from Fresh, Whole Foods, and the core Amazon site in a single shopping cart.

A slew of nontraditional entrants and established healthcare players—from Amazon to Eli Lilly and Company, Costco, and Dexcom—want to reach more consumers by making it fast and easy to purchase prescription drugs, medical devices, and healthcare services online. Creating a patient experience that’s personalized, frictionless, and affordable will be key factors that separate winners from losers.

Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.

He also believes pharma companies account for too much of TV ad spending, leaving media companies less likely to cover the sector critically.

The top 5 Google searches globally last year were YouTube, Facebook, Google, WhatsApp Web, and Amazon, according to SEO company Ahrefs, which indicate people aren’t using Google primarily for answering questions. Though still a small share of traffic, referrals to brand sites from Perplexity have grown 40% month over month since January, according to research firm BrightEdge. How high will that grow?

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

Social shoppers find inspiration for their purchases from many different types of content, but none more so than creator, influencer, or celebrity influencer content.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Key Takeaways. Despite YouTube’s stronghold, TikTok appears to be making gains with long-form. TikTok users spend half of their time on the platform watching videos over 1 minute long, according to the company. Last year, TikTok said it was testing 15-minute videos, up from its 10-minute limit. Instagram is more seasoned in long-form video.

But the most successful creator brands sell in multiple channels, including ecommerce platforms, owned websites and apps, and in stores. Our forecast includes only sales that originate or take place on social media. Making real money from merchandising is a long shot for most creators. For one, anything beyond a mug or a T-shirt will generally require access to capital.