Ä¢¹½AV

Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.

The Travel Media Network Explainer 2024 (Ä¢¹½AV subscription required).

On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

The card’s unique waitlist promotion can help the card gain a sizable user base

Not only will it gain new cardholders and more revenues, but solidifying itself as the sole co-brand partner to one of the largest US airlines can boost the issuer’s push into travel. The company launched a booking platform, Citi Travel, in partnership with Booking.com in 2023 that lets cardholders book flights, hotels, car rentals, and other travel services.

RH expects Q4 revenues to grow 18% to 20% YoY as furniture industry turns a corner: The retailer’s brand-elevation efforts and hospitality concepts are also resonating with shoppers.

This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL’s popularity in the travel category and an overall spike in popularity for card-linked BNPL

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

While travel media networks aren’t new—Marriott has had one for years—the burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.

It's an article from LG Business Solutions in a piece written for travel news site Skift. According to Skift research, most Millennial and Gen Z travelers plan to increase their travel spending in the next year. Over 75% will take two or more trips in that timeframe.

As the desire to travel fuels spending by consumers, travel service providers have responded by upping their ad spending. Click here to view our full forecast for travel industry digital ad spending. More than half of internet users book travel digitally. The online booking market will continue its steady upward trajectory.