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Case in point: The platform secured 150% more Upfront ad sales than in 2023. The company took charge of its ad business by building its own in-house advertising platform, ending its reliance on Microsoft. This move gives Netflix tighter control over ad placements, user targeting, and performance analytics, all critical for driving ad revenues.

Meanwhile, Netflix's recent entry into football programming has helped double its upfront ad sales, with NFL content being a major driver of advertiser interest. The big picture: The numbers are staggering: US broadcast networks expect to generate $570 million in ad revenues during Thanksgiving weekend sports programming, reaching $624 million including cable coverage.

The 2025 upfront season will be the most significant test of Nielsen鈥檚 enduring prominence yet, but it is likely to remain a relevant and powerful player in the measurement space.

Walmart, for example, convened a creator upfront in October. 8. Streamers and YouTube will take pages from each other鈥檚 playbooks. YouTube鈥檚 growing prominence on connected TV (CTV) will drive this shift. In 2024, YouTube鈥檚 US CTV audience surpassed Amazon Prime Video鈥檚 total US audience, per our forecast.

Walmart, for example, convened a creator upfront in October. Predictions. Creators will move into the RMN spotlight. As they seek to burnish their incrementality tool kits, retailers will focus on creators for upper-funnel activation. Data collaboration tech will become table stakes. Retailers will leverage data collaboration to combine accurate sales tracking with the scale of the open web.

Nielsen will have three currencies on offer this upfront season. Legacy panel-based ACM. Nielsen regained MRC accreditation for its national legacy currency shortly before last year鈥檚 upfronts, but accreditation for its local measurement service remains suspended.

Why it matters: Consumers in high-deductible health plans are often reluctant to seek care due to upfront expenses before insurance kicks in. High out-of-pocket costs are by far the top reason why folks skip or delay medical care, according to a Deloitte survey from earlier this year.

Here鈥檚 how it works: The Affirm Card is available as both a physical and digital card that lets consumers either pay upfront for a purchase through their bank account or pay later using a post-purchase feature. VFC will let cardholders set parameters on how they will pay for their transactions on their digital cards.

Now brands are noticing and putting more money in, with women鈥檚 sports breaking out of broader sports packages and becoming their own line items on upfront deals. Meanwhile, sports gambling has become mainstream, and gambling brands have become some of the biggest advertisers in sports. Finding an MVP partner.

The tool allows advertisers to create engaging, data-driven ads quickly, which could lead to higher returns on ad spend by reducing upfront costs. By merging high-performing ad templates with transparent AI practices and expanding features, Symphony helps cautious advertisers maximize engagement while positioning the platform as the premier destination for accessible ad automation.

Identify priority use cases upfront. This will help pare down the number of vendors and products worth considering. Use cases should align with key business objectives and campaign goals. If several use cases are of interest, it may be beneficial to select a vendor that can cater to all of them to allow for apples-to-apples comparisons as appropriate. Take advantage of industry resources.

In May, Netflix will host its first in-person upfront. The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell. Click here to view our full forecast for Netflix ad revenues. Its ad tier boosts its average revenue per user (ARPU).

The partnership between Nielsen鈥檚 rival and the major broadcaster and streamer could drive some industry adoption and set VideoAmp up to claim significant market share in the 2025 upfront season.

Among the top organizational inhibitors standing in the way of tech investments are an overall lack of capacity, technology that changes too often, and the overall upfront cost, according to February 2024 research from Retail Systems Research. Attribution is a complex but crucial component of making the case for digital media investment in stores.

Lucia Moses of Business Insider, our sister company, was arguing both sides of the coin, saying that on the optimistic side, some creators are eager for the prestige, upfront money, and the ability to reach new viewers that Netflix and other Hollywood players can afford.

Scripps Company鈥檚 chief revenue officer told Adweek that 鈥渙ur commitment to women鈥檚 sports鈥� contributed to the company鈥檚 growth in upfront TV ad sales. Rather than getting lumped into broader sports packages, like they were in past years, women鈥檚 sports became their own line items in upfront deals, according to ad buyers interviewed by Ad Age.

And while 85% of organizations are confident about achieving ROI from genAI spending, per an Accenture Pulse of Change study, concerns about upfront costs, security vulnerabilities, and uncertain economic viability are tempering enthusiasm and slowing the pace of AI investments for some businesses. Definitions. Generative AI systems interpret user input to output text or media.

While AI investments are costly upfront, they could help smaller FIs become more efficient over time and personalize the customer experience. Beyond chatbot enhancement, AI can also be used in software development and document drafting.

Zooming out: The reshuffling follows Fox鈥檚 positive reception during upfront negotiations, with buyers praising the ease of working across its multiple properties via a single point of contact. It also follows a changing of the guard in ad sales across other companies like Google and Netflix.

Many consumers, especially millennials and Gen Zers, view Amex鈥檚 cards as status symbols and are willing to pay the price upfront for the value they can get in the end.

The ad-supported tier surged 35% quarter over quarter on the heels of Netflix securing 150% more in upfront ad sales than in 2023. Major commitments were tied to key releases like the second season of 鈥淪quid Game鈥� and live events such as Christmas Day NFL games and 2025 WWE events. Shares rose approximately 5% in pre-market trading Friday, contributing to the stock鈥檚 47% gain year-to-date.

The news: Amazon has passed its goal of $1.8 billion in streaming advertising commitments, marking a major milestone for its rapidly growing video business during the upfront season, according to The Information. The news comes weeks after the company said 50 new brands signed on to advertise during Thursday Night Football (TNF) and on Prime Video, which debuted ads in January.

The news: Disney is ramping up its addressable and programmatic ad efforts following this year鈥檚 Upfronts. More than half of the digital and streaming ad spending on Disney platforms is now transacted programmatically, senior vice president of addressable sales Jamie Power told Digiday.

But they do require upfront spending on medical care before planned payments will kick in. Unfortunately, what we're seeing is those average deductibles for employees that have those types of plans, this is from Trillion Health, their deductibles have increased by over 50% since 2007.

Slightly more than half (51%) of quick-service and fast-casual restaurants鈥攁n industry dominated by holding companies and national chains鈥攕aid upfront cost was the top challenge of investing in technology, per an October 2023 survey from restaurant insights platform Raydiant. Quick service restaurants (QSRs) and fast-casuals can also struggle with implementation.