Ä¢¹½AV

Roku delivered strong Q1 results and acquired Frndly TV: The deal boosts live content and supports subscription growth without overspending.

Spotify is scaling video podcast monetization fast: A YouTube-style model and creator tools are fueling the shift.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB).

Tariffs are destabilizing Hollywood’s growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

Vizio boosts Walmart’s retail media edge: New beta program brings exclusive connected TV inventory under Walmart’s direct control.

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Programmatic video ad spend is dominating and providing most of the total growth. In 2021, the US programmatic video ad spend first surpassed non-video digital display ad spend, according to Ä¢¹½AV’s June 2024 forecast. Use this chart: Marketers can use this chart to help inform strategic decisions concerning which channels digital publishers look to sell ads.

CTV inventory has surged, but the linear TV ad market remains much larger.

YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.

Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.