蘑菇AV

Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.

Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

The advancement of programmatic and increasing consumption of short-form and streaming platforms on mobile devices have driven digital video ad market growth. However, growth will decrease to 7.7% in 2025 as video consumption peaks amid an aging society. Meituan leads digital ad spending growth in China as Baidu slips.

Pixability is a technology platform for optimizing video ad campaigns on YouTube and CTV.

The Partner Program allows creators to earn revenue from ad impressions and Premium subscriber engagement with dynamic video ads, offering a YouTube-style revenue-sharing model. Video is the new audio: Spotify鈥檚 push into video podcasts is showing early momentum, but it still faces stiff competition from 驰辞耻罢耻产别鈥檚 dominance.

But it still sits some way behind the wider digital video ad category. For comparison, US digital video ad spending increased 1,776% in the past 10 years. 驰辞耻罢耻产别鈥檚 jack-of-all-trades identity could also be a limiting factor in its ad take.It has more overall users than Facebook, Netflix, or Spotify and a greater amount of total raw engagement (in terms of time spent).

驰辞耻罢耻产别鈥檚 video revenues are now nearly at parity with Netflix: $45.6 billion vs. Netflix鈥檚 $46.2 billion globally in 2025, per Omdia. A growing share of those views are coming from older demographics. MoffettNathanson reports that viewership from users 65+ jumped 32% YoY in 2024, now making up 13% of the total audience. Yes, but: MoffettNathanson sees YouTube as under-monetized on TV.

Creators in the initial launch countries will also have more growth options, including 鈥渙pportunities to earn Premium video revenue for listeners in new markets.鈥�. The platform is 鈥渃ommitted to providing creators with more options to grow their audience鈥� and is 鈥渇ocusing on increasing revenue and consumption for creators,鈥� per Roman Wasenm眉ller, Spotify鈥檚 head of podcast business.

This forward momentum is powered in part by LinkedIn鈥檚 newest push into video advertising through its rebranded BrandLink program. Why it matters: While LinkedIn鈥檚 hiring-related revenue has slowed according to the earnings report, the platform is reinventing itself as a content and commerce hub for professional audiences.

By 2027, the format will make up 19.6% of all CTV ad spending, up from 14.5% in 2025鈥攈ighlighting its growing importance in the broader video ad ecosystem. While growth will taper, CTV ad spend will still rise 13.5% by 2029, signaling a sustainable expansion rather than a short-lived spike.

It鈥檚 still growing quickly, but display is growing even faster thanks to the rapid growth of video advertising in OTT video and social media. Search will also experience an impact from generative search late in the forecast period, which may reduce ad impressions. Retail media continues to be the fastest-growing major ad channel we track, although its growth rate will slow down.

Programmatic Video Ad Spending鈥�**. All 蘑菇AV forecasts were updated in March 2025, except where indicated. *蘑菇AV forecast updated in August 2024. **蘑菇AV forecast updated in December 2024.

The UK is a leader in programmatic video ad spending. Growth in programmatic video is strong across all three countries, but the UK is far more developed. In the next couple of years, there will be strong double-digit growth in France, Germany, and the UK鈥攚ith the UK far ahead, proportionally. Again, this trend mirrors the broader digital video advertising space. France and Germany lag.

Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox ...More.

Amazon is attempting to combat this uncertainty by expanding its video ads offerings with Prime Video, allowing it to incorporate top-of-funnel brand awareness in a way that competitors struggle to match. The company鈥檚 Upfront event on May 12 could further show how Amazon plans to offset tariff-related ad revenue losses.

The link between display and video advertising is tight. The industry ranking for display as a share of social roughly replicates the industry ranking of video as a share of digital ad spend. The correlation between display and video is much higher than between mobile and search.

Our take: The 2025 Upfronts will be a major litmus test for the state of the video advertising industry. Increased competition and inventory are lowering CPMs鈥攕urely a relief to marketers who are especially budget-conscious due to economic uncertainty.

Opt-in video ads that offer an incentive to click, like an in-game reward, can succeed, but it depends on how valuable the reward is. Open-world and story-driven games present a unique opportunity to place ads on in-game billboards where they don鈥檛 interrupt game-play.

Lyria can create original tracks across genres, which could be used for video ads and social media marketing campaigns. The voice tool can synthesize speech from about 35 languages and clone a voice with just 10 seconds of audio. It comes with an indemnity clause to protect customers from potential copyright disputes.